Bob recounts a few of his favorite stories from Season 1-- from the real origin story behind Olivier Francois' "Imported from Detroit" tagline (it's way more spontaneous than you might think!), to Gayle Troberman's best tips for launching a guerilla campaign (it may involve a bag of cash.) Plus, Wendy Clark and Tim Castree discuss how to break through the clutter. And Fred Seibert reminisces with Bob about the incredible origin-- and effectiveness-- of the "I want my MTV" campaign.  

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Bob recounts a few of his favorite stories from Season 1-- from the real origin story behind Olivier Francois' "Imported from Detroit" tagline (it's way more spontaneous than you might think!), to Gayle Troberman's best tips for launching a guerilla campaign (it may involve a bag of cash.) Plus, Wendy Clark and Tim Castree discuss how to break through the clutter. And Fred Seibert reminisces with Bob about the incredible origin-- and effectiveness-- of the "I want my MTV" campaign.   Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Bonus: Our favorite Marketing Stories!

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/51005748-0942-4c52-80ac-ae32008b8e57/transcript

As a Radio Hall of Fame inductee, best-selling author, TV personality, and producer, Charlamagne Tha God is a singular shaper of culture. He’s the co-host of iHeartRadio's The Breakfast Club morning show, driving millions of listeners daily, and he’s expanded his collaboration with iHeart to create The Black Effect Podcast Network. Live from Miami at POSSIBLE 2026, Charlamagne talks with Bob about attention, engagement, and authenticity. He shares his strategies for building trust with listeners, including how he’s evolved from being transparent to truly vulnerable on the air. Plus, hear his thoughts on brand safety, influencers, and the ever-expanding ways to meet your audience where they are.

As a Radio Hall of Fame inductee, best-selling author, TV personality, and producer, Charlamagne Tha God is a singular shaper of culture. He&rsquo;s the co-host of iHeartRadio's The Breakfast Club morning show, driving millions of listeners daily, and he&rsquo;s expanded his collaboration with iHeart to create The Black Effect Podcast Network. Live from Miami at POSSIBLE 2026, Charlamagne talks with Bob about attention, engagement, and authenticity. He shares his strategies for building trust with listeners, including how he&rsquo;s evolved from being transparent to truly vulnerable on the air. Plus, hear his thoughts on brand safety, influencers, and the ever-expanding ways to meet your audience where they are.

Charlamagne Tha God Live at POSSIBLE:  “Influencer means impact.”

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e77a06cc-1e28-4309-b228-b43b0115003e/transcript

Working across 190 countries to deliver research-driven early learning, Sesame Workshop is the non-profit behind the longest running children’s television show and so much more. SherrieWestin is at its helm as President and CEO. Sherrie sits down with Bob to talk about the power of mission-driven work and how to stay relevant for generations of kids to come. From addressing social and environmental issues, to keeping pace with fast-moving technology and adapting to funding cuts, Sherrie leads with self-awareness and empathy while always keeping her eye on research and impact. Plus, Sherrie shares highlights from her time at ABC News and The White House and talks about her new book, “What I Learned from Mom: 27 Celebrated Individuals on How Mother's Wisdom Shaped Their Lives.”

Working across 190 countries to deliver research-driven early learning, Sesame Workshop is the non-profit behind the longest running children&rsquo;s television show and so much more. SherrieWestin is at its helm as President and CEO. Sherrie sits down with Bob to talk about the power of mission-driven work and how to stay relevant for generations of kids to come. From addressing social and environmental issues, to keeping pace with fast-moving technology&nbsp;and adapting to funding cuts, Sherrie leads with self-awareness and empathy while always keeping her eye on research and impact. Plus, Sherrie shares highlights from her time at ABC News and The White House and talks about her new book, &ldquo;What I Learned from Mom: 27 Celebrated Individuals on How Mother's Wisdom Shaped Their Lives.&rdquo;

Sherrie Westin: “As long as we’re true to our purpose, the brand is authentic.” 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e4ec038c-1b32-4f32-91c3-b43200fd3a93/transcript

From the free market to medical research to philanthropy, Mike Milken has had an outsized impact on it all. In the 1970s he ushered in an explosive era of innovation that changed the world of business and even the world itself. By the ‘90s, when facing his own life-threatening cancer diagnosis, he was determined to accelerate medical research and produce faster cures. Over the decades his work has addressed a vast range of medical problems, public health concerns, economic challenges, and international issues. The Milken Institute is a powerhouse think tank driving research and dialogue and its Global Conference is a can’t miss event for leaders every year. In a rare interview, Mike reflects on his legacy, discusses the leaders he’s invested in, and speaks passionately about the future of the American Dream.

From the free market to medical research to philanthropy, Mike Milken has had an outsized impact on it all. In the 1970s he ushered in an explosive era of innovation that changed the world of business and even the world itself. By the &lsquo;90s, when facing his own life-threatening cancer diagnosis, he was determined to accelerate medical research and produce faster cures. Over the decades his work has addressed a vast range of medical problems, public health concerns, economic challenges, and international issues. The Milken Institute is a powerhouse think tank driving research and dialogue and its Global Conference is a can&rsquo;t miss event for leaders every year. In a rare interview, Mike reflects on his legacy, discusses the leaders he&rsquo;s invested in, and speaks passionately about the future of the American Dream.

Mike Milken: “Science could not move fast enough.”

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/2401a88f-8c14-4acc-ad2f-b42b00f1cbb7/transcript

Bonus: Our favorite Marketing Stories!

In 1 playlist(s)

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Social links

Follow podcast

Recent clips