Bob recounts a few of his favorite stories from Season 1-- from the real origin story behind Olivier Francois' "Imported from Detroit" tagline (it's way more spontaneous than you might think!), to Gayle Troberman's best tips for launching a guerilla campaign (it may involve a bag of cash.) Plus, Wendy Clark and Tim Castree discuss how to break through the clutter. And Fred Seibert reminisces with Bob about the incredible origin-- and effectiveness-- of the "I want my MTV" campaign.  

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Bob recounts a few of his favorite stories from Season 1-- from the real origin story behind Olivier Francois' "Imported from Detroit" tagline (it's way more spontaneous than you might think!), to Gayle Troberman's best tips for launching a guerilla campaign (it may involve a bag of cash.) Plus, Wendy Clark and Tim Castree discuss how to break through the clutter. And Fred Seibert reminisces with Bob about the incredible origin-- and effectiveness-- of the "I want my MTV" campaign.   Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Bonus: Our favorite Marketing Stories!

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/51005748-0942-4c52-80ac-ae32008b8e57/transcript

In this bonus episode of Math & Magic, we’re highlighting more of our favorite marketing stories — and they aren’t stories about when success came easily. Hear from Happy Baby Organics founder Shazi Visram, IBM Chief Global Affairs Officer Jonathan Adashek, Capital One Chief Brand Officer Marc Mentry, Sesame Workshop CEO Sherrie Westin, and Take-Two Interactive CEO Strauss Zelnick about times when mistakes were made, risks were taken, or pitfalls were avoided. Often, those are the moments when the most valuable lessons are learned.

In this bonus episode of Math &amp; Magic, we&rsquo;re highlighting more of our favorite marketing stories &mdash; and they aren&rsquo;t stories about when success came easily. Hear from Happy Baby Organics founder Shazi Visram, IBM Chief Global Affairs Officer Jonathan Adashek, Capital One Chief Brand Officer Marc Mentry, Sesame Workshop CEO Sherrie Westin, and Take-Two Interactive CEO Strauss Zelnick about times when mistakes were made, risks were taken, or pitfalls were avoided. Often, those are the moments when the most valuable lessons are learned.

Bonus Episode: Secrets of the Marketing Masters (Part 3)

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/aaf004ec-fd9c-4c63-87ee-b4da010dd287/transcript

Through the many seasons of Math & Magic, we’ve heard from dozens of brilliant creative minds about the importance of authenticity. In this bonus episode, we’re highlighting some of our best marketing stories and how staying true to yourself can lead to not only a better life, but a better business. Media mogul and The Breakfast Club host Charlamagne tha God talks about his own origin story and how it inspires his radio personality. CMO Hall of Fame marketer Marisa Thalberg shares how her personal life inspired an unexpected second career. Plus, Martha Stewart explains what publishers originally missed about her vision for a lifestyle magazine, and Liquid Death founder Mike Cessario tells us how he threw traditional marketing out the window.

Through the many seasons of Math &amp; Magic, we&rsquo;ve heard from dozens of brilliant creative minds about the importance of authenticity. In this bonus episode, we&rsquo;re highlighting some of our best marketing stories and how staying true to yourself can lead to not only a better life, but a better business. Media mogul and The Breakfast Club&nbsp;host Charlamagne tha God talks about his own origin story and how it inspires his radio personality. CMO Hall of Fame marketer Marisa Thalberg shares how her personal life inspired an unexpected second career. Plus, Martha Stewart explains what publishers originally missed about her vision for a lifestyle magazine, and Liquid Death founder Mike Cessario tells us how he threw traditional marketing out the window.

Bonus Episode: Secrets of the Marketing Masters (Part 2)

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/bdffd0c7-98ef-4f11-b809-b4d401316d14/transcript

Diego Scotti has made a career of building businesses and brands that span industries and consumers, with leadership roles at American Express, Verizon, Condé Nast, J.Crew, and most recently PayPal, where he served as Executive Vice President and General Manager of the Consumer Group and Global Marketing and Communications. He shares what that wide-ranging experience has taught him about connecting with consumers when culture is moving faster than ever, the importance of collaboration, and the power of purpose-driven marketing. Diego also reflects on how growing up in Argentina shaped his approach to business and shares great stories about the legendary mentors who helped shape his career.

Diego Scotti has made a career of building businesses and brands that span industries and consumers, with leadership roles at American Express, Verizon, Cond&eacute; Nast, J.Crew, and most recently PayPal, where he served as Executive Vice President and General Manager of the Consumer Group and Global Marketing and Communications. He shares what that wide-ranging experience has taught him about connecting with consumers when culture is moving faster than ever, the importance of collaboration, and the power of purpose-driven marketing. Diego also reflects on how growing up in Argentina shaped his approach to business and shares great stories about the legendary mentors who helped shape his career.

Diego Scotti: “Change always ends up winning.”

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/71f95c42-7adf-4ebe-b1b9-b4c701019ecd/transcript

Bonus: Our favorite Marketing Stories!

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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

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