Bob recounts a few of his favorite stories from Season 1-- from the real origin story behind Olivier Francois' "Imported from Detroit" tagline (it's way more spontaneous than you might think!), to Gayle Troberman's best tips for launching a guerilla campaign (it may involve a bag of cash.) Plus, Wendy Clark and Tim Castree discuss how to break through the clutter. And Fred Seibert reminisces with Bob about the incredible origin-- and effectiveness-- of the "I want my MTV" campaign.  

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Bob recounts a few of his favorite stories from Season 1-- from the real origin story behind Olivier Francois' "Imported from Detroit" tagline (it's way more spontaneous than you might think!), to Gayle Troberman's best tips for launching a guerilla campaign (it may involve a bag of cash.) Plus, Wendy Clark and Tim Castree discuss how to break through the clutter. And Fred Seibert reminisces with Bob about the incredible origin-- and effectiveness-- of the "I want my MTV" campaign.   Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Bonus: Our favorite Marketing Stories!

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/51005748-0942-4c52-80ac-ae32008b8e57/transcript

ab break 

Chon Nguyen started his career in the kitchen. As he shares on this episode of CEOs You Should Know, he became an entrepreneur but never left restaurants behind. Today he builds high-impact businesses at the intersection of technology and hospitality. He’s the founder of and CEO of Newgentek, an IT service provider offering a help desk, field services, technology infrastructure, and strategy for companies and restaurants without an IT department. He’s also the co-founder of FusionPrep, an iPad-based kitchen management platform used by restaurant operators to handle everything from food safety compliance to recipe management to operational checklists. On top of all that he’s a partner at Proper House Group, a restaurant group that has been recognized on the Florida Michelin Guide and with Bib Gourmand Awards. He’s been interested in technology since he got his first computer as a kid and talks about where we’re headed with automation and AI, how they complement each other, and why we’ll always need experts to rely on.

Chon Nguyen started his career in the kitchen. As he shares on this episode of CEOs You Should Know, he became an entrepreneur but never left restaurants behind. Today he builds high-impact businesses at the intersection of technology and hospitality. He&rsquo;s the founder of and CEO of Newgentek, an IT service provider offering a help desk, field services, technology infrastructure, and strategy for companies and restaurants without an IT department. He&rsquo;s also the co-founder of FusionPrep, an iPad-based kitchen management platform used by restaurant operators to handle everything from food safety compliance to recipe management to operational checklists. On top of all that he&rsquo;s a partner at Proper House Group, a restaurant group that has been recognized on the Florida Michelin Guide and with Bib Gourmand Awards. He&rsquo;s been interested in technology since he got his first computer as a kid and talks about where we&rsquo;re headed with automation and AI, how they complement each other, and why we&rsquo;ll always need experts to rely on.

CEOs You Should Know: Chon Nguyen, CEO of Newgentek

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d68c843e-f5bd-4151-8be4-b35900fa0158/transcript

Avani Desai is the CEO of Schellman, the largest specialized CPA firm focusing on cybersecurity assessments for major companies like Walmart, Meta, and OpenAI. In this episode of CEOs You Should Know, she discusses the firm's role in building trust through third-party cybersecurity evaluations, the increasing importance of data privacy, and the evolving landscape of AI technologies. Avani emphasizes the shift towards integrating security and privacy in the design phase and shares insights on the future of AI, encouraging a proactive approach to emerging technologies. Their conversation also touches on how AI can streamline administrative tasks, allowing professionals to focus on their core responsibilities.

Avani Desai is the CEO of Schellman, the largest specialized CPA firm focusing on cybersecurity assessments for major companies like Walmart, Meta, and OpenAI. In this episode of CEOs You Should Know, she discusses the firm's role in building trust through third-party cybersecurity evaluations, the increasing importance of data privacy, and the evolving landscape of AI technologies. Avani emphasizes the shift towards integrating security and privacy in the design phase and shares insights on the future of AI, encouraging a proactive approach to emerging technologies. Their conversation also touches on how AI can streamline administrative tasks, allowing professionals to focus on their core responsibilities.

CEOs You Should Know: Avani Desai, CEO of Schellman

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a745595d-43eb-4def-9893-b34c013aed81/transcript

Math & Magic host Bob Pittman shares some iconic stories from the launch of MTV in this episode preview of Tetragrammaton, a podcast by record industry legend Rick Rubin. Find the full episode here. For more from Rick, visit his website and YouTube channel. 

Math &amp;&nbsp;Magic host Bob Pittman shares some&nbsp;iconic stories from the launch of MTV in this episode preview of Tetragrammaton, a podcast by record industry legend Rick Rubin. Find the full episode <a href="https://www.iheart.com/podcast/269-tetragrammaton-with-rick-r-108866100/episode/bob-pittman-288044653/" data-outlook-id="c4c00275-6eb7-46c8-9ea7-ae7921c56b37">here</a>. For more from Rick, visit his <a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.tetragrammaton.com%2Fpodcasts&amp;data=05%7C02%7CAliPerry%40iheartmedia.com%7C6c77090aa5174734560508ddcf6ed94f%7C122a527e5b714eba878d9810b495b9e3%7C0%7C0%7C638894797188660933%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=tN004ZrFPYjcFue53kMQuW%2FYRVEVZrTxr0Ku%2BCR6rf0%3D&amp;reserved=0" data-outlook-id="3f2bf652-3f5a-43e8-b5ce-12cabb823d8f">website</a>&nbsp;and <a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.youtube.com%2F%40tetragrammaton_now&amp;data=05%7C02%7CAliPerry%40iheartmedia.com%7C6c77090aa5174734560508ddcf6ed94f%7C122a527e5b714eba878d9810b495b9e3%7C0%7C0%7C638894797188695293%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=u5f5sbcc392igzHFmjrrPBFsyyIJFwAtX6Fal%2F7D8BM%3D&amp;reserved=0" data-outlook-id="07f0413d-91a7-4ab2-ade9-aa72890deed6">YouTube channel</a>.&nbsp;

Listen to Bob on Tetragrammaton with Rick Rubin

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/8049a9d3-3c36-498c-b608-b32a00f04e3b/transcript

Bonus: Our favorite Marketing Stories!

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Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

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