Leading up to the Season 2 launch, Bob revisits some of the incredible ways his guests have embraced audio. Walter Isaacson discusses why podcasts will save story-telling; Steve Stoute recalls how he reimagined the power of a jingle; Olivier Francois reveals why he creates a playlist for every brand he handles, and Julie Rieger discusses an incredible radio stunt and the lift it had on movie ticket sales. Plus: how radio helped Daniel Glass foster a connection...in Copenhagen!