Most chiropractors don’t feel stuck because they’re bad clinicians.

They feel stuck because they’re still showing up to their practice like an employee — not a CEO.

In this episode, we explore the subtle but critical shift from employee mode to CEO mode and why so many successful chiropractors plateau, burn out, or feel trapped by the very practice they worked so hard to build.

This is the first episode in a new leadership-focused series designed to help chiropractors think differently, lead intentionally, and build practices that feel lighter, calmer, and more sustainable.

If your practice feels heavy — even when things are “working” — this conversation will help you see why.

Most chiropractors don&rsquo;t feel stuck because they&rsquo;re bad clinicians.
They feel stuck because they&rsquo;re still showing up to their practice like an employee &mdash; not a CEO.
In this episode, we explore the subtle but critical shift from employee mode to CEO mode and why so many successful chiropractors plateau, burn out, or feel trapped by the very practice they worked so hard to build.
This is the first episode in a new leadership-focused series designed to help chiropractors think differently, lead intentionally, and build practices that feel lighter, calmer, and more sustainable.
If your practice feels heavy &mdash; even when things are &ldquo;working&rdquo; &mdash; this conversation will help you see why.

Hi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily actionable and proven heart centred marketing strategies to help you build that predictable, profitable and enjoyable practice you've always dreamed of.

Marketing Your Practice

Ep445. From Employee to CEO: The Shift Most Chiropractors Never Make

Most chiropractors don’t avoid performance reviews because they don’t care — they avoid them because they feel awkward, confrontational, or unnecessary.

In this episode, I break down why performance reviews are actually one of the most important leadership skills you can develop — and how avoiding them quietly caps your growth.

You’ll learn:

• Why performance reviews aren’t about grading, but growth
• The simple 3-part framework that makes reviews calm and productive
• The difference between routine, performance, growth, and reset reviews
• The questions great leaders ask to create clarity and accountability

If you want a more self-managed practice, stronger culture, and less time spent micromanaging, this episode will change how you think about leadership.

Most chiropractors don&rsquo;t avoid performance reviews because they don&rsquo;t care &mdash; they avoid them because they feel awkward, confrontational, or unnecessary.
In this episode, I break down why performance reviews are actually one of the most important leadership skills you can develop &mdash; and how avoiding them quietly caps your growth.
You&rsquo;ll learn:
&bull; Why performance reviews aren&rsquo;t about grading, but growth &bull; The simple 3-part framework that makes reviews calm and productive &bull; The difference between routine, performance, growth, and reset reviews &bull; The questions great leaders ask to create clarity and accountability
If you want a more self-managed practice, stronger culture, and less time spent micromanaging, this episode will change how you think about leadership.

Ep444. The Leadership Skill Most Chiropractors Avoid and Why It’s Costing You Growth

Before you plan 2026, there’s a step most chiropractors skip — and it’s often why planning feels unclear, heavy, or forced.

In this episode, I guide you through a simple but powerful end-of-year review designed to help you understand where your practice actually is right now.

We look at what worked, what drained you, where you may have become the bottleneck, how patients experienced your practice, and what created real leverage this year.

This episode will help you gain clarity on what to keep, remove, and modify — so planning for 2026 becomes simpler, calmer, and far more effective.

 

Before you plan 2026, there&rsquo;s a step most chiropractors skip &mdash; and it&rsquo;s often why planning feels unclear, heavy, or forced.
In this episode, I guide you through a simple but powerful end-of-year review designed to help you understand where your practice actually is right now.
We look at what worked, what drained you, where you may have become the bottleneck, how patients experienced your practice, and what created real leverage this year.
This episode will help you gain clarity on what to keep, remove, and modify &mdash; so planning for 2026 becomes simpler, calmer, and far more effective.
&nbsp;

Ep443. Before You Plan 2026, Do This First

Most chiropractors plateau for reasons that have nothing to do with marketing, money, or motivation.
The real problem? They get trapped in one of two extremes: blind optimism or defeated realism.

In this episode, we explore the Stockdale Paradox—a mindset framework that helps you hold unshakeable faith in your vision while confronting the brutal facts of your current reality.

You’ll learn how this paradox shows up in the three core problems facing every chiropractic practice—no one knows you, no one stays, and no time—and how to use it to create more clarity, stability, and predictable growth.

If you’ve been feeling stuck, frustrated, or unsure of your next step, this episode will show you the mindset shift that breaks the cycle.

Most chiropractors plateau for reasons that have nothing to do with marketing, money, or motivation. The real problem? They get trapped in one of two extremes: blind optimism or defeated realism.
In this episode, we explore the Stockdale Paradox&mdash;a mindset framework that helps you hold unshakeable faith in your vision while confronting the brutal facts of your current reality.
You&rsquo;ll learn how this paradox shows up in the three core problems facing every chiropractic practice&mdash;no one knows you, no one stays, and no time&mdash;and how to use it to create more clarity, stability, and predictable growth.
If you&rsquo;ve been feeling stuck, frustrated, or unsure of your next step, this episode will show you the mindset shift that breaks the cycle.

Ep445. From Employee to CEO: The Shift Most Chiropractors Never Make

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