In this FAQ-style episode, I’m tackling three common questions chiropractors ask about growing a thriving, principle-based practice:
How to stand out without selling out
How often to email (and what actually makes an email valuable)
How to deliver a Report of Findings that earns trust without feeling salesy

You’ll get clear, actionable strategies you can apply right away to attract the right people, create content they look forward to, and make ROF conversations feel natural, confident, and effective.

In this FAQ-style episode, I&rsquo;m tackling three common questions chiropractors ask about growing a thriving, principle-based practice:
<ul>
<li>How to stand out without selling out</li>
<li>How often to email (and what actually makes an email valuable)</li>
<li>How to deliver a Report of Findings that earns trust without feeling salesy</li>
</ul>
You&rsquo;ll get clear, actionable strategies you can apply right away to attract the right people, create content they look forward to, and make ROF conversations feel natural, confident, and effective.

Hi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily actionable and proven heart centred marketing strategies to help you build that predictable, profitable and enjoyable practice you've always dreamed of.

Marketing Your Practice

Ep428. How to Stand Out, Send Emails People Love, and Nail Your ROF. Angus Pyke

Before you plan 2026, there’s a step most chiropractors skip — and it’s often why planning feels unclear, heavy, or forced.

In this episode, I guide you through a simple but powerful end-of-year review designed to help you understand where your practice actually is right now.

We look at what worked, what drained you, where you may have become the bottleneck, how patients experienced your practice, and what created real leverage this year.

This episode will help you gain clarity on what to keep, remove, and modify — so planning for 2026 becomes simpler, calmer, and far more effective.

 

Before you plan 2026, there&rsquo;s a step most chiropractors skip &mdash; and it&rsquo;s often why planning feels unclear, heavy, or forced.
In this episode, I guide you through a simple but powerful end-of-year review designed to help you understand where your practice actually is right now.
We look at what worked, what drained you, where you may have become the bottleneck, how patients experienced your practice, and what created real leverage this year.
This episode will help you gain clarity on what to keep, remove, and modify &mdash; so planning for 2026 becomes simpler, calmer, and far more effective.
&nbsp;

Ep443. Before You Plan 2026, Do This First

Most chiropractors plateau for reasons that have nothing to do with marketing, money, or motivation.
The real problem? They get trapped in one of two extremes: blind optimism or defeated realism.

In this episode, we explore the Stockdale Paradox—a mindset framework that helps you hold unshakeable faith in your vision while confronting the brutal facts of your current reality.

You’ll learn how this paradox shows up in the three core problems facing every chiropractic practice—no one knows you, no one stays, and no time—and how to use it to create more clarity, stability, and predictable growth.

If you’ve been feeling stuck, frustrated, or unsure of your next step, this episode will show you the mindset shift that breaks the cycle.

Most chiropractors plateau for reasons that have nothing to do with marketing, money, or motivation. The real problem? They get trapped in one of two extremes: blind optimism or defeated realism.
In this episode, we explore the Stockdale Paradox&mdash;a mindset framework that helps you hold unshakeable faith in your vision while confronting the brutal facts of your current reality.
You&rsquo;ll learn how this paradox shows up in the three core problems facing every chiropractic practice&mdash;no one knows you, no one stays, and no time&mdash;and how to use it to create more clarity, stability, and predictable growth.
If you&rsquo;ve been feeling stuck, frustrated, or unsure of your next step, this episode will show you the mindset shift that breaks the cycle.

Ep442. Why Most Chiropractors Plateau — and the Paradox That Breaks the Cycle

If your team slows down when you’re not in the room—or if you feel like everything in your practice depends on you—you might be making the #1 leadership mistake most chiropractors don’t even know they’re making.

In this episode, you’ll learn why traditional “doctor-first” leadership creates stress, turnover, and hesitation… and how a simple shift toward servant leadership can transform your team’s confidence, clarity, and performance.

We’ll cover the 4 steps that help your staff think for themselves, make better decisions, and take ownership—so you stop carrying the entire practice on your back.

If your team slows down when you&rsquo;re not in the room&mdash;or if you feel like everything in your practice depends on you&mdash;you might be making the #1 leadership mistake most chiropractors don&rsquo;t even know they&rsquo;re making.
In this episode, you&rsquo;ll learn why traditional &ldquo;doctor-first&rdquo; leadership creates stress, turnover, and hesitation&hellip; and how a simple shift toward servant leadership can transform your team&rsquo;s confidence, clarity, and performance.
We&rsquo;ll cover the 4 steps that help your staff think for themselves, make better decisions, and take ownership&mdash;so you stop carrying the entire practice on your back.

Ep428. How to Stand Out, Send Emails People Love, and Nail Your ROF. Angus Pyke

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