In this episode, we break down the first pillar of the Practice Growth Triangle: visibility. If no one knows you, nothing else matters — and that’s where your Standout Strategy comes in. You’ll learn why trying to appeal to everyone is making your message invisible, how to clarify who you’re best for (even if you’re not sure yet), and what to do if you work in a team with multiple chiropractors. This episode will help you go from vague to visible, so the right people know exactly why you’re the one they’ve been looking for.

Thanks for all you do. Keep saving lives.

Angus

In this episode, we break down the first pillar of the Practice Growth Triangle: visibility. If no one knows you, nothing else matters &mdash; and that&rsquo;s where your Standout Strategy comes in. You&rsquo;ll learn why trying to appeal to everyone is making your message invisible, how to clarify who you&rsquo;re best for (even if you&rsquo;re not sure yet), and what to do if you work in a team with multiple chiropractors. This episode will help you go from vague to visible, so the right people know exactly why you&rsquo;re the one they&rsquo;ve been looking for.
Thanks for all you do. Keep saving lives.
Angus

Hi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily actionable and proven heart centred marketing strategies to help you build that predictable, profitable and enjoyable practice you've always dreamed of.

Marketing Your Practice

Ep415. The Standout Strategy. Angus Pyke

Before you plan 2026, there’s a step most chiropractors skip — and it’s often why planning feels unclear, heavy, or forced.

In this episode, I guide you through a simple but powerful end-of-year review designed to help you understand where your practice actually is right now.

We look at what worked, what drained you, where you may have become the bottleneck, how patients experienced your practice, and what created real leverage this year.

This episode will help you gain clarity on what to keep, remove, and modify — so planning for 2026 becomes simpler, calmer, and far more effective.

 

Before you plan 2026, there&rsquo;s a step most chiropractors skip &mdash; and it&rsquo;s often why planning feels unclear, heavy, or forced.
In this episode, I guide you through a simple but powerful end-of-year review designed to help you understand where your practice actually is right now.
We look at what worked, what drained you, where you may have become the bottleneck, how patients experienced your practice, and what created real leverage this year.
This episode will help you gain clarity on what to keep, remove, and modify &mdash; so planning for 2026 becomes simpler, calmer, and far more effective.
&nbsp;

Ep443. Before You Plan 2026, Do This First

Most chiropractors plateau for reasons that have nothing to do with marketing, money, or motivation.
The real problem? They get trapped in one of two extremes: blind optimism or defeated realism.

In this episode, we explore the Stockdale Paradox—a mindset framework that helps you hold unshakeable faith in your vision while confronting the brutal facts of your current reality.

You’ll learn how this paradox shows up in the three core problems facing every chiropractic practice—no one knows you, no one stays, and no time—and how to use it to create more clarity, stability, and predictable growth.

If you’ve been feeling stuck, frustrated, or unsure of your next step, this episode will show you the mindset shift that breaks the cycle.

Most chiropractors plateau for reasons that have nothing to do with marketing, money, or motivation. The real problem? They get trapped in one of two extremes: blind optimism or defeated realism.
In this episode, we explore the Stockdale Paradox&mdash;a mindset framework that helps you hold unshakeable faith in your vision while confronting the brutal facts of your current reality.
You&rsquo;ll learn how this paradox shows up in the three core problems facing every chiropractic practice&mdash;no one knows you, no one stays, and no time&mdash;and how to use it to create more clarity, stability, and predictable growth.
If you&rsquo;ve been feeling stuck, frustrated, or unsure of your next step, this episode will show you the mindset shift that breaks the cycle.

Ep442. Why Most Chiropractors Plateau — and the Paradox That Breaks the Cycle

If your team slows down when you’re not in the room—or if you feel like everything in your practice depends on you—you might be making the #1 leadership mistake most chiropractors don’t even know they’re making.

In this episode, you’ll learn why traditional “doctor-first” leadership creates stress, turnover, and hesitation… and how a simple shift toward servant leadership can transform your team’s confidence, clarity, and performance.

We’ll cover the 4 steps that help your staff think for themselves, make better decisions, and take ownership—so you stop carrying the entire practice on your back.

If your team slows down when you&rsquo;re not in the room&mdash;or if you feel like everything in your practice depends on you&mdash;you might be making the #1 leadership mistake most chiropractors don&rsquo;t even know they&rsquo;re making.
In this episode, you&rsquo;ll learn why traditional &ldquo;doctor-first&rdquo; leadership creates stress, turnover, and hesitation&hellip; and how a simple shift toward servant leadership can transform your team&rsquo;s confidence, clarity, and performance.
We&rsquo;ll cover the 4 steps that help your staff think for themselves, make better decisions, and take ownership&mdash;so you stop carrying the entire practice on your back.

Ep415. The Standout Strategy. Angus Pyke

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