When most practitioners think of branding they think of logo’s, colours, fonts and signage.
These are all important components of your brand but they’re NOT the most important part (not even close).
Patrick Hanlon in his book Primal Branding says…”there are seven brand messages that have to be delivered to create preferential brand appeal.”
In todays episode of the podcast I’ll share with you exactly what those seven brand messages are I’ll show you how to implement them into your practice so you can create more impact and influence in your community.
Enjoy the show.
Thanks for all you do. Keep saving lives.
Angus

Ep452. What to Do When Your Team Makes Mistakes — The Calm Escalation Framework
28:43

Ep451. Stop Stepping Back In: How Chiropractors Protect Their Freedom
17:00

Ep450. How Standards Stay High Without You Being Everywhere
21:01