When most practitioners think of branding they think of logo’s, colours, fonts and signage.

These are all important components of your brand but they’re NOT the most important part (not even close).

Patrick Hanlon in his book Primal Branding says…”there are seven brand messages that have to be delivered to create preferential brand appeal.”

In todays episode of the podcast I’ll share with you exactly what those seven brand messages are I’ll show you how to implement them into your practice so you can create more impact and influence in your community.

Enjoy the show.

Thanks for all you do. Keep saving lives.

Angus

When most practitioners think of branding they think of logo’s, colours, fonts and signage.
These are all important components of your brand but they’re NOT the most important part (not even close).
Patrick Hanlon in his book Primal Branding says…”there are seven brand messages that have to be delivered to create preferential brand appeal.”
In todays episode of the podcast I’ll share with you exactly what those seven brand messages are I’ll show you how to implement them into your practice so you can create more impact and influence in your community.
Enjoy the show.
Thanks for all you do. Keep saving lives.
Angus

Hi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily actionable and proven heart centred marketing strategies to help you build that predictable, profitable and enjoyable practice you've always dreamed of.

Marketing Your Practice

Ep386. The 7 Brand Messages That Build Influence And Impact. Angus Pyke

Many chiropractors don’t realise they’ve become the bottleneck in their own practice.

Not because they want control —but because being needed feels validating, responsible, and safe.

In this episode, we explore The CEO Transition — the leadership shift that helps chiropractors stop being the bottleneck without losing care, trust, or standards.

You’ll learn how dependency quietly forms, why letting go feels harder than it should, and why forcing delegation often backfires.

If your practice feels like it can’t function without you, this episode will help you understand why — and show you a calmer way forward.

Many chiropractors don&rsquo;t realise they&rsquo;ve become the bottleneck in their own practice.
Not because they want control &mdash;but because being needed feels validating, responsible, and safe.
In this episode, we explore The CEO Transition &mdash; the leadership shift that helps chiropractors stop being the bottleneck without losing care, trust, or standards.
You&rsquo;ll learn how dependency quietly forms, why letting go feels harder than it should, and why forcing delegation often backfires.
If your practice feels like it can&rsquo;t function without you, this episode will help you understand why &mdash; and show you a calmer way forward.

Ep447. The CEO Transition: How to Stop Being the Bottleneck in Your Practice

Most chiropractors don’t feel short on time because they’re disorganised.

They feel short on time because they never create space to think like a CEO.

In this episode, we introduce the CEO Check-In — a simple weekly habit that helps chiropractors move out of constant reaction and into intentional leadership.

You’ll learn why “no time” is a leadership problem (not a scheduling one), how thinking time actually creates leverage, and how one short conversation with your business can reduce pressure without working more.

If your practice feels busy, reactive, or heavier than it should, this episode will help you see why — and what to do differently.

Most chiropractors don&rsquo;t feel short on time because they&rsquo;re disorganised.
They feel short on time because they never create space to think like a CEO.
In this episode, we introduce the CEO Check-In &mdash; a simple weekly habit that helps chiropractors move out of constant reaction and into intentional leadership.
You&rsquo;ll learn why &ldquo;no time&rdquo; is a leadership problem (not a scheduling one), how thinking time actually creates leverage, and how one short conversation with your business can reduce pressure without working more.
If your practice feels busy, reactive, or heavier than it should, this episode will help you see why &mdash; and what to do differently.

Ep446. The CEO Check-In: The Habit That Creates Time Without Working More

Most chiropractors don’t feel stuck because they’re bad clinicians.

They feel stuck because they’re still showing up to their practice like an employee — not a CEO.

In this episode, we explore the subtle but critical shift from employee mode to CEO mode and why so many successful chiropractors plateau, burn out, or feel trapped by the very practice they worked so hard to build.

This is the first episode in a new leadership-focused series designed to help chiropractors think differently, lead intentionally, and build practices that feel lighter, calmer, and more sustainable.

If your practice feels heavy — even when things are “working” — this conversation will help you see why.

Most chiropractors don&rsquo;t feel stuck because they&rsquo;re bad clinicians.
They feel stuck because they&rsquo;re still showing up to their practice like an employee &mdash; not a CEO.
In this episode, we explore the subtle but critical shift from employee mode to CEO mode and why so many successful chiropractors plateau, burn out, or feel trapped by the very practice they worked so hard to build.
This is the first episode in a new leadership-focused series designed to help chiropractors think differently, lead intentionally, and build practices that feel lighter, calmer, and more sustainable.
If your practice feels heavy &mdash; even when things are &ldquo;working&rdquo; &mdash; this conversation will help you see why.

Ep386. The 7 Brand Messages That Build Influence And Impact. Angus Pyke

In 1 playlist(s)

Marketing Your Practice

Social links

Follow podcast

Recent clips