In this episode we explore the transformative potential of hiring a virtual assistant (V.A.) to manage your marketing efforts. We’ll discuss when it makes sense to handle marketing tasks yourself and delve into the two main types of social media and marketing agencies, sharing my preferred option. Plus, we'll cover the pros and cons of hiring a V.A., along with my strategies for finding a great one. Whether you’re considering going DIY, hiring an agency, or bringing a V.A. into your team, this episode offers valuable insights to help you make the best decision for your practice. Tune in to discover how a V.A. could elevate your marketing and grow your chiropractic business!

Thanks for all you do. Keep saving lives!

Angus

In this episode we explore the transformative potential of hiring a virtual assistant (V.A.) to manage your marketing efforts. We’ll discuss when it makes sense to handle marketing tasks yourself and delve into the two main types of social media and marketing agencies, sharing my preferred option. Plus, we'll cover the pros and cons of hiring a V.A., along with my strategies for finding a great one. Whether you’re considering going DIY, hiring an agency, or bringing a V.A. into your team, this episode offers valuable insights to help you make the best decision for your practice. Tune in to discover how a V.A. could elevate your marketing and grow your chiropractic business!
Thanks for all you do. Keep saving lives!
Angus

Hi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily actionable and proven heart centred marketing strategies to help you build that predictable, profitable and enjoyable practice you've always dreamed of.

Marketing Your Practice

Ep365. Should You Employ A Virtual Assistant. Angus Pyke

Most chiropractors get into practice to help patients — but sooner or later, the business side can feel overwhelming. In this episode, I tackle three of the biggest questions that hold chiropractors back from building the practice they really want:
How to train your team (even when you feel too busy)
What to say during the adjustment visit to build trust, drive better outcomes, and strengthen retention
How to step into the CEO role so the business serves you, instead of the other way around

You’ll walk away with practical frameworks and simple action steps you can implement right away — so you can build a practice that delivers more impact, more freedom, and more enjoyment.

Most chiropractors get into practice to help patients &mdash; but sooner or later, the business side can feel overwhelming. In this episode, I tackle three of the biggest questions that hold chiropractors back from building the practice they really want:
<ul>
<li>How to train your team (even when you feel too busy)</li>
<li>What to say during the adjustment visit to build trust, drive better outcomes, and strengthen retention</li>
<li>How to step into the CEO role so the business serves you, instead of the other way around</li>
</ul>
You&rsquo;ll walk away with practical frameworks and simple action steps you can implement right away &mdash; so you can build a practice that delivers more impact, more freedom, and more enjoyment.

Ep429. Train Smarter, Adjust Better, Lead Stronger. Angus Pyke

In this FAQ-style episode, I’m tackling three common questions chiropractors ask about growing a thriving, principle-based practice:
How to stand out without selling out
How often to email (and what actually makes an email valuable)
How to deliver a Report of Findings that earns trust without feeling salesy

You’ll get clear, actionable strategies you can apply right away to attract the right people, create content they look forward to, and make ROF conversations feel natural, confident, and effective.

In this FAQ-style episode, I&rsquo;m tackling three common questions chiropractors ask about growing a thriving, principle-based practice:
<ul>
<li>How to stand out without selling out</li>
<li>How often to email (and what actually makes an email valuable)</li>
<li>How to deliver a Report of Findings that earns trust without feeling salesy</li>
</ul>
You&rsquo;ll get clear, actionable strategies you can apply right away to attract the right people, create content they look forward to, and make ROF conversations feel natural, confident, and effective.

Ep428. How to Stand Out, Send Emails People Love, and Nail Your ROF. Angus Pyke

In a world where anyone with a smartphone can call themselves a health expert, trust has become the rarest—and most valuable—currency you can offer.

Your patients are overwhelmed by information, unsure who to believe, and craving something real.

That’s where you come in.

In this episode of The Marketing Your Practice Podcast, we explore how to build deep, lasting trust with your community—not through hype or polished branding, but through consistency, vulnerability, and truth.

You’ll learn:
Why trust is the foundation of practice growth (and what’s eroding it today).
The 5 trust-builders every chiropractor needs—vulnerability, consistency, authenticity, expertise, and confidence.
How to apply each trust-builder in your social media, adjusting room, and team culture.
What Iain McGilchrist, Brené Brown, Bruce Springsteen, and Nathaniel Branden can teach us about being the chiropractor people believe in.
Practical steps to increase trust this week—even if you’re feeling stuck or self-doubting.

If you want more retention, more referrals, and more real connection with your patients, this episode is your blueprint.

🎧 Hit play now and start becoming the most trusted voice in your community.

In a world where anyone with a smartphone can call themselves a health expert, trust has become the rarest&mdash;and most valuable&mdash;currency you can offer.
Your patients are overwhelmed by information, unsure who to believe, and craving something real.
That&rsquo;s where you come in.
In this episode of The Marketing Your Practice Podcast, we explore how to build deep, lasting trust with your community&mdash;not through hype or polished branding, but through consistency, vulnerability, and truth.
You&rsquo;ll learn:
<ul>
<li>Why trust is the foundation of practice growth (and what&rsquo;s eroding it today).</li>
<li>The 5 trust-builders every chiropractor needs&mdash;vulnerability, consistency, authenticity, expertise, and confidence.</li>
<li>How to apply each trust-builder in your social media, adjusting room, and team culture.</li>
<li>What Iain McGilchrist, Bren&eacute; Brown, Bruce Springsteen, and Nathaniel Branden can teach us about being the chiropractor people believe in.</li>
<li>Practical steps to increase trust this week&mdash;even if you&rsquo;re feeling stuck or self-doubting.</li>
</ul>
If you want more retention, more referrals, and more real connection with your patients, this episode is your blueprint.
🎧 Hit play now and start becoming the most trusted voice in your community.

Ep365. Should You Employ A Virtual Assistant. Angus Pyke

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