Ever picked up something and later wondered, why did I buy that? The answer might not be as rational as you think. From limited-time deals to ‘best-seller’ labels, our brains rely on mental shortcuts—heuristics—to make quick decisions. But how do marketers tap into these subconscious triggers to influence what we buy?

In this episode of Marketing Mojo, Kiron Kesav, Chief Strategy Officer at OMG Malaysia, joins the conversation to explore the psychology behind consumer choices and how brands use heuristics to shape purchasing behaviour.We’ll take a closer look at the strategies behind the products we can’t resist—and whether we’re truly in control of our buying decisions.