Why would a B2B fintech company sponsor a Formula 1 team? In this episode of Marketing Mojo, Jon Stona, Vice President of Global Marketing at Airwallex, unpacks the company’s high-octane partnership with McLaren Racing.



From emotional resonance and global visibility to leveraging McLaren’s IP as a storytelling engine, Jon shares the strategic rationale behind entering the world of F1. He explains how Airwallex measures impact beyond brand awareness, looking at pipeline influence, lower-funnel efficiency, and even employee engagement.



We also explore Airwallex’s Shifted Perspectives campaign, including activations at the Singapore and Melbourne GPs, and how collaborations with artists like Reko Rennie are helping the brand localise and connect on a deeper cultural level. Plus, Jon breaks down how AI is shaping content workflows and why micro-influencers matter more than reach.



Whether you're a marketer, entrepreneur, or F1 fan, this episode is full of insights on how to cut through the noise in today’s crowded B2B landscape.

Why would a B2B fintech company sponsor a Formula 1 team? In this episode of Marketing Mojo, Jon Stona, Vice President of Global Marketing at Airwallex, unpacks the company’s high-octane partnership with McLaren Racing.From emotional resonance and global visibility to leveraging McLaren’s IP as a storytelling engine, Jon shares the strategic rationale behind entering the world of F1. He explains how Airwallex measures impact beyond brand awareness, looking at pipeline influence, lower-funnel efficiency, and even employee engagement.We also explore Airwallex’s Shifted Perspectives campaign, including activations at the Singapore and Melbourne GPs, and how collaborations with artists like Reko Rennie are helping the brand localise and connect on a deeper cultural level. Plus, Jon breaks down how AI is shaping content workflows and why micro-influencers matter more than reach.Whether you're a marketer, entrepreneur, or F1 fan, this episode is full of insights on how to cut through the noise in today’s crowded B2B landscape.

Marketing Mojo examines the dynamic world of branding and marketing strategies. We explore the latest trends, share expert insights, and uncover innovative tactics to help you ignite your brand's spark and captivate your audience. Get ready to drive your brand (and sales) to new heights with Marketing Mojo!!

Marketing Mojo

Airwallex x McLaren: How F1 Supercharges B2B Marketing

AI is rapidly becoming part of a marketer’s toolkit. But beyond the hype, the real question is whether AI is actually improving marketing outcomes or simply making it easier to produce more content, faster. Prashant Kumar, Founder of Entermind, argues that the real value of AI isn’t just about tools. It lies in how organisations rethink workflows, combine human judgment with machine intelligence, and avoid becoming what he calls “lazy AI users.” 



Prashant shares what separates real productivity gains from empty experimentation, and why human creativity and differentiation still matter more than ever.



We learn:



How AI can transform marketing through automation, augmentation, and innovation.


Why many organisations still struggle to turn AI adoption into real marketing P&L impact. 


The risk of becoming a “lazy AI user” and losing human judgment and strategic thinking.


Why workflow redesign, not just better tools, is key to unlocking AI value.


Whether generative AI is boosting creativity or simply producing more marketing noise.


How AI enables hyper-relevant performance marketing through low-cost content variation. 


Emerging capabilities for the AI-native marketer, including AI Engine Optimisation and generative CX.


The biggest risks ahead: complexity, commoditisation, and the loss of brand distinctiveness.

AI is rapidly becoming part of a marketer’s toolkit. But beyond the hype, the real question is whether AI is actually improving marketing outcomes or simply making it easier to produce more content, faster. Prashant Kumar, Founder of Entermind, argues that the real value of AI isn’t just about tools. It lies in how organisations rethink workflows, combine human judgment with machine intelligence, and avoid becoming what he calls “lazy AI users.”&nbsp;Prashant shares what separates real productivity gains from empty experimentation, and why human creativity and differentiation still matter more than ever.We learn: <ul><li>How AI can transform marketing through automation, augmentation, and innovation.</li><li>Why many organisations still struggle to turn AI adoption into real marketing P&amp;L impact.&nbsp;</li><li>The risk of becoming a “lazy AI user” and losing human judgment and strategic thinking.</li><li>Why workflow redesign, not just better tools, is key to unlocking AI value.</li><li>Whether generative AI is boosting creativity or simply producing more marketing noise.</li><li>How AI enables hyper-relevant performance marketing through low-cost content variation.&nbsp;</li><li>Emerging capabilities for the AI-native marketer, including AI Engine Optimisation and generative CX.</li><li>The biggest risks ahead: complexity, commoditisation, and the loss of brand distinctiveness.</li></ul>

Don’t Be a Lazy AI Marketer

PR teams are being asked to prove ROI, yet many are still measured on placements and reach. Is the industry under-resourced… or under-justified?



Meltwater’s State of PR Report 2026 reveals a widening gap between rising expectations and flat budgets, with many leaders still unclear about what PR truly delivers. As AI becomes embedded in daily workflows and scrutiny from the C-suite intensifies, the pressure to connect communications to business outcomes has never been sharper.



We speak with Mimrah Mahmood, Vice President, Enterprise (APAC) at Meltwater, about the measurement comfort zone, the leadership disconnect, and what it will take for PR in this region to move from activity metrics to enterprise value.

PR teams are being asked to prove ROI, yet many are still measured on placements and reach. Is the industry under-resourced… or under-justified?Meltwater’s State of PR Report 2026 reveals a widening gap between rising expectations and flat budgets, with many leaders still unclear about what PR truly delivers. As AI becomes embedded in daily workflows and scrutiny from the C-suite intensifies, the pressure to connect communications to business outcomes has never been sharper.We speak with Mimrah Mahmood, Vice President, Enterprise (APAC) at Meltwater, about the measurement comfort zone, the leadership disconnect, and what it will take for PR in this region to move from activity metrics to enterprise value.

Has PR Earned Its Seat At The Table?

When revenue growth slows and expectations stay high, how should SMEs rethink their marketing plans for 2026?


Nizwani Shahar, CEO of Havas Malaysia, outlines practical frameworks for allocating limited budgets, balancing brand and performance, protecting margins, and making disciplined decisions when conditions tighten. We examine what to prioritise when cash flow is constrained, how to avoid destructive discounting, what minimum viable measurement really looks like, and what separates short-term survival from long-term resilience.

When revenue growth slows and expectations stay high, how should SMEs rethink their marketing plans for 2026? Nizwani Shahar, CEO of Havas Malaysia, outlines practical frameworks for allocating limited budgets, balancing brand and performance, protecting margins, and making disciplined decisions when conditions tighten. We examine what to prioritise when cash flow is constrained, how to avoid destructive discounting, what minimum viable measurement really looks like, and what separates short-term survival from long-term resilience.

Airwallex x McLaren: How F1 Supercharges B2B Marketing

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