If your organisation engages in some sort of sales process, irrespective of whether you are B2B or B2C, then a leave behind could add an extra dimension to your sales process and help get the sale.

Listen in to how to dial into ideas for amazing leave behinds and hear of great example I used to use.

Enjoy.

If your organisation engages in some sort of sales process, irrespective of whether you are B2B or B2C, then a leave behind could add an extra dimension to your sales process and help get the sale.
Listen in to how to dial into ideas for amazing leave behinds and hear of great example I used to use.
Enjoy.

How to dial in your ideas for amazing sales meeting leave behinds.

Amazing Leave Behinds  - Ep 51

According to one source, based on total website traffic, the social media behemoth, YouTube, is the second most visited site behind only Google.

Further, 90.6% of the global internet users, aged 16-64, use it to watch videos. That number would certainly be pushed higher if under 16s were included!

Internet users aged 16-64 spend an average of 2 hours and 25 minutes on social media each day.

That all adds up to video being a strong consideration tactic in your marketing. But how can you best use it, what do you need to consider, what equipment do you need, etc?

Damien Maher, from Newcast Studios, has worked in video production and TV broadcast for almost 30 years, and he joins us to discuss video for business marketing. 

Be sure to check out newcast.com.au, lonsdaleststudio.com and connect with Damien on LinkedIn

Enjoy.

According to one source, based on total website traffic, the social media behemoth, YouTube, is the second most visited site behind only Google.
Further, 90.6% of the global internet users, aged 16-64, use it to watch videos. That number would certainly be pushed higher if under 16s were included!
Internet users aged 16-64 spend an average of 2 hours and 25 minutes on social media each day.
That all adds up to video being a strong consideration tactic in your marketing. But how can you best use it, what do you need to consider, what equipment do you need, etc?
Damien Maher, from Newcast Studios, has worked in video production and TV broadcast for almost 30 years, and he joins us to discuss video for business marketing.&nbsp;
Be sure to check out <a href="https://newcast.com.au/">newcast.com.au</a>, <a href="https://www.lonsdaleststudio.com">lonsdaleststudio.com</a> and connect with Damien on <a href="https://www.linkedin.com/in/damienmaher/">LinkedIn</a>
Enjoy.

Hear from a professional with over 30 years video production experience.

Using Video in Your Marketing - Damien Maher - Newcast Studios - Ep 50

Social media is ever present in our lives. It has come a long way since the days where the boring old men, in grey suits, just thought it was just a waste of time and something that was a plaything for the kids.

Instead, it is now a space that is often critical to our business's marketing because, at a minimum, and if we put the time we spend on it aside, it can often be free marketing.

However, if you are like a lot of businesses, you look at social media and think, “What the hell am I going to post?”

It is pretty common.

That's why, in this episode, I share 20 social media post ideas, and I give a little bit of an explanation and some context for each one.

Once you've had a listen, be to head download the one-pager where I have collated them all for you - here.

Enjoy.

Social media is ever present in our lives. It has come a long way since the days where the boring old men, in grey suits, just thought it was just a waste of time and something that was a plaything for the kids.
Instead, it is now a space that is often critical to our business's marketing because, at a minimum, and if we put the time we spend on it aside, it can often be free marketing.
However, if you are like a lot of businesses, you look at social media and think, &ldquo;What the hell am I going to post?&rdquo;
It is pretty common.
That's why, in this episode, I share 20 social media post ideas, and I give a little bit of an explanation and some context for each one.
Once you've had a listen, be to head download the one-pager where I have collated them all for you - <a href="https://www.marketingbuilder.net/wp-content/uploads/2021/08/20-Social-Media-Post-Ideas.pdf">here</a>.
Enjoy.

20 Social Media Post Ideas - Ep 49

As a business owner or a marketer, you’ll appreciate the importance of being able to verbally get your message across; whether that is to the Board, senior execs, staff, at events, or whether you are producing videos or podcasts in your marketing.

We also know how important storytelling is in marketing!

It doesn’t matter whether you are a seasoned exec, a senior marketer, a small business owner, or a sole trader because, in this episode, Cam Sullings discusses the importance of speaking and presenting in marketing and gives us loads of great advice to help you deliver your messaging clearly.

Cam has a long history in communications as straight out of school he worked for a corporate video and events production company, in Sydney, before embarking on his radio career.

If you live in Canberra, his voice might sound familiar because you can hear him on the radio, MCing game days at the Raiders, or MCing a big event.

Enjoy

As a business owner or a marketer, you&rsquo;ll appreciate the importance of being able to verbally get your message across; whether that is to the Board, senior execs, staff, at events, or whether you are producing videos or podcasts in your marketing.
We also know how important storytelling is in marketing!
It doesn&rsquo;t matter whether you are a seasoned exec, a senior marketer, a small business owner, or a sole trader because, in this episode, Cam Sullings discusses the importance of speaking and presenting in marketing and gives us loads of great advice to help you deliver your messaging clearly.
Cam has a long history in communications as straight out of school he worked for a corporate video and events production company, in Sydney, before embarking on his radio career.
If you live in Canberra, his voice might sound familiar because you can hear him on the radio, MCing game days at the Raiders, or MCing a big event.
Enjoy

Cam Sullings discusses the importance of speaking and presenting in marketing and gives us loads of great advice to help you deliver your messaging clearly.

Speaking and Presenting in Marketing - Cam Sullings - Ep 48

Account Based Marketing is a strategic approach to marketing where you identify organisations, in target industries, and consider each organisation a market of one.

Account Based Marketing is a strategic approach to your marketing where you create personalised and tailored communications that are designed to nurture people through the sales funnel.

It is perfect for those in the B2B space and those that have long or complex nurture and sales funnels.

If you feel like traditional marketing approaches are not working for you, those that are suited to B2C, like social ads, email campaigns, and generalised content, then Account Based Marketing could be the answer.

This episode is part two of a two-part series. In this episode, I'll walk you through the final steps in beginning to create an Account Based Marketing approach and provide you with a basic example.

Enjoy.

Account Based Marketing is a strategic approach to marketing where you identify organisations, in target industries, and consider each organisation a market of one.
Account Based Marketing is a strategic approach to your marketing where you create personalised and tailored communications that are designed to nurture people through the sales funnel.
It is perfect for those in the B2B space and those that have long or complex nurture and sales funnels.
If you feel like traditional marketing approaches are not working for you, those that are suited to B2C, like social ads, email campaigns, and generalised content, then Account Based Marketing could be the answer.
This episode is part two of a two-part series. In this episode, I'll walk you through the final steps in beginning to create an Account Based Marketing approach and provide you with a basic example.
Enjoy.

Walk through the final steps in beginning to create an Account Based Marketing approach.

How To Use Account Based Marketing - Part 2 - Ep 47

Account Based Marketing is a strategic approach to marketing where you identify organisations, in target industries, and consider each organisation a market of one.

Account Based Marketing is a strategic approach to your marketing where you create personalised and tailored communications that are designed to nurture people through the sales funnel.

It is perfect for those in the B2B space and those that have long or complex nurture and sales funnels.

If you feel like traditional marketing approaches are not working for you, those that are suited to B2C, like social ads, email campaigns, and generalised content, then Account Based Marketing could be the answer.

This episode is part one of a two-part series. In this episode, I'll walk you through the first steps in beginning to create an Account Based Marketing approach.

Enjoy.

Account Based Marketing is a strategic approach to marketing where you identify organisations, in target industries, and consider each organisation a market of one.
Account Based Marketing is a strategic approach to your marketing where you create personalised and tailored communications that are designed to nurture people through the sales funnel.
It is perfect for those in the B2B space and those that have long or complex nurture and sales funnels.
If you feel like traditional marketing approaches are not working for you, those that are suited to B2C, like social ads, email campaigns, and generalised content, then Account Based Marketing could be the answer.
This episode is part one of a two-part series. In this episode, I'll walk you through the first steps in beginning to create an Account Based Marketing approach.
Enjoy.

Walk through the first steps in beginning to create an Account Based Marketing approach.

How To Use Account Based Marketing - Part 1 - Ep 46

This episode is the last in a nine-part series answering listener questions. 

This episode's listener question comes from Roddy Boyd, from 23 Creative, who asks, “What is your favourite way to market to people?”

Unlike the first 7 episodes, where we only had one expert joining us, in this episode, as with the preceding episode, all of the experts so far have been posed the question which makes an awesome combined episode where we get to hear multiple views about the same question.

Joining us in this episode is:
Colin Anstie from RD Consulting. 
Tim Hyde from Win More Clients;
Josh Strawczynski from JMarketing;
Peter Ring, from Altitude Brands;
David Pembroke, from contentgroup; and
Todd Wright from Threesides Marketing;

You can also connect with the guests on LinkedIn by simply clicking their names above.

Enjoy.

This episode is the last in a nine-part series answering listener questions.&nbsp;
This episode's listener question comes from Roddy Boyd, from 23 Creative, who asks, &ldquo;What is your favourite way to market to people?&rdquo;
Unlike the first 7 episodes, where we only had one expert joining us, in this episode, as with the preceding episode, all of the experts so far have been posed the question which makes an awesome combined episode where we get to hear multiple views about the same question.
Joining us in this episode is:
<ul>
<li><a href="https://www.linkedin.com/in/toddwrightcanberra/"></a><a href="https://www.linkedin.com/in/colinanstie/">Colin Anstie</a> from <a href="https://www.rdconsulting.com.au/">RD Consulting</a>.&nbsp;</li>
<li><a href="https://www.linkedin.com/in/tim-hyde-marketing-automation-and-crm-expert-canberra/">Tim Hyde</a> from <a href="https://winmoreclients.com.au/">Win More Clients</a>;</li>
<li><a href="https://www.linkedin.com/in/joshstrawczynski/">Josh Strawczynski</a> from <a href="https://jmarketing.agency/">JMarketing</a>;</li>
<li><a href="https://www.linkedin.com/in/tim-hyde-marketing-automation-and-crm-expert-canberra/"></a><a href="https://www.linkedin.com/in/peter-ring-59494618/">Peter Ring</a>, from <a href="http://altitudebrands.com.au/">Altitude Brands</a>;</li>
<li><a href="https://www.linkedin.com/in/david-pembroke-427a638/"></a><a href="https://www.linkedin.com/in/david-pembroke-427a638/">David Pembroke</a>, from <a href="https://contentgroup.com.au/">contentgroup</a>; and</li>
<li><a href="https://www.linkedin.com/in/colinanstie/"></a><a href="https://www.linkedin.com/in/toddwrightcanberra/">Todd Wright</a> from <a href="https://threesides.com.au/">Threesides Marketing</a>;</li>
</ul>
You can also connect with the guests on LinkedIn by simply clicking their names above.
Enjoy.

Six leading marketers answer the question, “What is your favourite way to market to people?”

6 Experts' Favourite Way To Market - Ep 45

This episode is the eighth in a nine-part series answering listener questions. 

This episode's listener question comes from Roddy Boyd, from 23 Creative, who asks, “What was the best result you have seen from a marketing campaign. Specifically, small business?”.

Unlike the previous 7 episodes, where we only had one expert joining us, this episode, and the final episode, all of the experts so far have been posed the question which makes an awesome combined episode where we get to hear multiple views about the same question.

Joining us in this episode is:
Todd Wright from Threesides Marketing;
Josh Strawczynski from JMarketing;
Tim Hyde from Win More Clients;
Peter Ring, from Altitude Brands;
David Pembroke, from contentgroup; and
Colin Anstie from RD Consulting. 

You can also connect with the guests on LinkedIn by simply clicking their names above.

Enjoy.

This episode is the eighth in a nine-part series answering listener questions.&nbsp;
This episode's listener question comes from Roddy Boyd, from 23 Creative, who asks, &ldquo;What was the best result you have seen from a marketing campaign. Specifically, small business?&rdquo;.
Unlike the previous 7 episodes, where we only had one expert joining us, this episode, and the final episode, all of the experts so far have been posed the question which makes an awesome combined episode where we get to hear multiple views about the same question.
Joining us in this episode is:
<ul>
<li><a href="https://www.linkedin.com/in/toddwrightcanberra/">Todd Wright</a> from <a href="https://threesides.com.au/">Threesides Marketing</a>;<a href="https://www.linkedin.com/in/joshstrawczynski/"></a></li>
<li><a href="https://www.linkedin.com/in/joshstrawczynski/">Josh Strawczynski</a> from <a href="https://jmarketing.agency/">JMarketing</a>;<a href="https://www.linkedin.com/in/tim-hyde-marketing-automation-and-crm-expert-canberra/"></a></li>
<li><a href="https://www.linkedin.com/in/tim-hyde-marketing-automation-and-crm-expert-canberra/">Tim Hyde</a> from <a href="https://winmoreclients.com.au/">Win More Clients</a>;<a href="https://www.linkedin.com/in/peter-ring-59494618/"></a></li>
<li><a href="https://www.linkedin.com/in/peter-ring-59494618/">Peter Ring</a>, from <a href="http://altitudebrands.com.au/">Altitude Brands</a>;<a href="https://www.linkedin.com/in/david-pembroke-427a638/"></a></li>
<li><a href="https://www.linkedin.com/in/david-pembroke-427a638/">David Pembroke</a>, from <a href="https://contentgroup.com.au/">contentgroup</a>; and<a href="https://www.linkedin.com/in/colinanstie/"></a></li>
<li><a href="https://www.linkedin.com/in/colinanstie/">Colin Anstie</a> from <a href="https://www.rdconsulting.com.au/">RD Consulting</a>.&nbsp;</li>
</ul>
You can also connect with the guests on LinkedIn by simply clicking their names above.
Enjoy.

Hear from 6 marketing experts about one of their most successful small business marketing campaigns.

6 Successful Small Business Marketing Campaign Examples - Ep 44

This episode's question comes from Bruce Calder, from Bull & Bear Special Assignment, who asks, “With Google threatening to withdraw their search engine capability in Australia in retaliation for paying for news content, some ideas for Plan B please?”

This episode is the seventh in a nine-part series answering listener questions. For each episode and question, an amazing marketer from my network will join us and provide some different points of view and advice.

In this episode, Colin Anstie, from RD Consulting, an agency that focuses on marketing, communications, and change management, with a particular focus on government (but they also work with SMEs as well), joins us to answer Bruce's question.

You can connect with Colin at https://www.rdconsulting.com.au/ or on LinkedIn.

Enjoy.

This episode's question comes from Bruce Calder, from Bull &amp; Bear Special Assignment, who asks, &ldquo;With Google threatening to withdraw their search engine capability in Australia in retaliation for paying for news content, some ideas for Plan B please?&rdquo;
This episode is the seventh in a nine-part series answering listener questions. For each episode and question, an amazing marketer from my network will join us and provide some different points of view and advice.
In this episode, Colin Anstie, from RD Consulting, an agency that focuses on marketing, communications, and change management, with a particular focus on government (but they also work with SMEs as well), joins us to answer Bruce's question.
You can connect with Colin at <a href="https://www.rdconsulting.com.au/">https://www.rdconsulting.com.au/</a> or on <a href="https://www.linkedin.com/in/colinanstie/">LinkedIn</a>.
Enjoy.

What you can do to reduce your reliance on Google Search and Ads.

What If You Couldn't Use Google Anymore - Colin Anstie - RD Consulting - Ep 43

This episode has two listener questions, both from Palliative Care ACT.

Dave Burnett asks “What’s the best way to argue the return on investment of marketing for NFP's and are paid advertisements on social media worth it?” and Tracey Gillard asks, “Our charity’s purpose is to advocate and support quality palliative care. However, death is not an easy sell…what advice do you have re: marketing something that is not talked about/is taboo across many cultures?”

This episode is the sixth in an eight-part series answering listener questions. For each episode and question, an amazing marketer from my network will join us and provide some different points of view and advice.

In this episode, Gail Hopkins, Managing Director at Make It Happen, an agency that offers NFP marketing services, joins us to answer Dave and Tracey's questions.

You can connect with Gail and find out more about Make It Happen at mih.com.au

Enjoy.

This episode has two listener questions, both from Palliative Care ACT.
Dave Burnett asks &ldquo;What&rsquo;s the best way to argue the return on investment of marketing for NFP's and are paid advertisements on social media worth it?&rdquo; and Tracey Gillard asks, &ldquo;Our charity&rsquo;s purpose is to advocate and support quality palliative care. However, death is not an easy sell&hellip;what advice do you have re: marketing something that is not talked about/is taboo across many cultures?&rdquo;
This episode is the sixth in an eight-part series answering listener questions. For each episode and question, an amazing marketer from my network will join us and provide some different points of view and advice.
In this episode, Gail Hopkins, Managing Director at Make It Happen, an agency that offers NFP marketing services, joins us to answer Dave and Tracey's questions.
You can connect with Gail and find out more about Make It Happen at <a href="https://mih.com.au/">mih.com.au</a>
Enjoy.

Hearn about how to argue ROI and talk about taboo topics.

Arguing ROI and Marketing Taboo Topics - Gail Hopkins - Make It Happen - Ep 42

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one.

Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.

Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.

Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.

I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren&rsquo;t the only one.
Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.
Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.
Instead, you should listen to Marketing Builder; the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I&rsquo;ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.
I&rsquo;m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.
Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Lots of little bricks of practical and clear advice to help you build up your marketing.

Marketing Builder Podcast

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.

Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.
Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.

Marketing Builder

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