Account Based Marketing is a strategic approach to marketing where you identify organisations, in target industries, and consider each organisation a market of one.

Account Based Marketing is a strategic approach to your marketing where you create personalised and tailored communications that are designed to nurture people through the sales funnel.

It is perfect for those in the B2B space and those that have long or complex nurture and sales funnels.

If you feel like traditional marketing approaches are not working for you, those that are suited to B2C, like social ads, email campaigns, and generalised content, then Account Based Marketing could be the answer.

This episode is part one of a two-part series. In this episode, I'll walk you through the first steps in beginning to create an Account Based Marketing approach.

Enjoy.