According to one source, based on total website traffic, the social media behemoth, YouTube, is the second most visited site behind only Google.
Further, 90.6% of the global internet users, aged 16-64, use it to watch videos. That number would certainly be pushed higher if under 16s were included!
Internet users aged 16-64 spend an average of 2 hours and 25 minutes on social media each day.
That all adds up to video being a strong consideration tactic in your marketing. But how can you best use it, what do you need to consider, what equipment do you need, etc?
Damien Maher, from Newcast Studios, has worked in video production and TV broadcast for almost 30 years, and he joins us to discuss video for business marketing.