Amazing Leave Behinds - Ep 51

If your organisation engages in some sort of sales process, irrespective of whether you are B2B or B2C, then a leave behind could add an extra dimension to your sales process and help get the sale. Listen in to how to dial into ideas for amazing leave behinds and hear of great example I used to us…

Using Video in Your Marketing - Damien Maher - Newcast Studios - Ep 50

According to one source, based on total website traffic, the social media behemoth, YouTube, is the second most visited site behind only Google. Further, 90.6% of the global internet users, aged 16-64, use it to watch videos. That number would certainly be pushed higher if under 16s were included!…

20 Social Media Post Ideas - Ep 49

Social media is ever present in our lives. It has come a long way since the days where the boring old men, in grey suits, just thought it was just a waste of time and something that was a plaything for the kids. Instead, it is now a space that is often critical to our business's marketing because,…

Speaking and Presenting in Marketing - Cam Sullings - Ep 48

As a business owner or a marketer, you’ll appreciate the importance of being able to verbally get your message across; whether that is to the Board, senior execs, staff, at events, or whether you are producing videos or podcasts in your marketing. We also know how important storytelling is in mark…

How To Use Account Based Marketing - Part 2 - Ep 47

Account Based Marketing is a strategic approach to marketing where you identify organisations, in target industries, and consider each organisation a market of one. Account Based Marketing is a strategic approach to your marketing where you create personalised and tailored communications that are …

How To Use Account Based Marketing - Part 1 - Ep 46

Account Based Marketing is a strategic approach to marketing where you identify organisations, in target industries, and consider each organisation a market of one. Account Based Marketing is a strategic approach to your marketing where you create personalised and tailored communications that are …

6 Experts' Favourite Way To Market - Ep 45

This episode is the last in a nine-part series answering listener questions.  This episode's listener question comes from Roddy Boyd, from 23 Creative, who asks, “What is your favourite way to market to people?” Unlike the first 7 episodes, where we only had one expert joining us, in this episode…

6 Successful Small Business Marketing Campaign Examples - Ep 44

This episode is the eighth in a nine-part series answering listener questions.  This episode's listener question comes from Roddy Boyd, from 23 Creative, who asks, “What was the best result you have seen from a marketing campaign. Specifically, small business?”. Unlike the previous 7 episodes, wh…

What If You Couldn't Use Google Anymore - Colin Anstie - RD Consulting - Ep 43

This episode's question comes from Bruce Calder, from Bull & Bear Special Assignment, who asks, “With Google threatening to withdraw their search engine capability in Australia in retaliation for paying for news content, some ideas for Plan B please?” This episode is the seventh in a nine-part ser…

Arguing ROI and Marketing Taboo Topics - Gail Hopkins - Make It Happen - Ep 42

This episode has two listener questions, both from Palliative Care ACT. Dave Burnett asks “What’s the best way to argue the return on investment of marketing for NFP's and are paid advertisements on social media worth it?” and Tracey Gillard asks, “Our charity’s purpose is to advocate and support …