Content creation is adding your voice and value to handpicked content that you know will help your target audience and then sharing it with them.
It is often a super easy tactic to execute and can be executed for no additional budget ... yet have amazing results!
Content curation is a great approach because it is so much easy than creating original content; you simply have to curate it for your audience and provide some context.
The reason it is considered part of your content marketing is not because what you are sharing is content, of course it is, but because content marketing is all about demonstrating your expertise to build trust and be seen as an authority or expert.
So, you can’t simply cut and paste links and flick them on. That's why it is called 'curation' and not simply 'sharing'.
In this episode, hear about two great examples of content curation that I've used to help boost businesses' marketing.