Content creation is adding your voice and value to handpicked content that you know will help your target audience and then sharing it with them.

It is often a super easy tactic to execute and can be executed for no additional budget ... yet have amazing results!

Content curation is a great approach because it is so much easy than creating original content; you simply have to curate it for your audience and provide some context.

The reason it is considered part of your content marketing is not because what you are sharing is content, of course it is, but because content marketing is all about demonstrating your expertise to build trust and be seen as an authority or expert.

So, you can’t simply cut and paste links and flick them on. That's why it is called 'curation' and not simply 'sharing'. 

In this episode, hear about two great examples of content curation that I've used to help boost businesses' marketing.

Content creation is adding your voice and value to handpicked content that you know will help your target audience and then sharing it with them.
It is often a super easy tactic to execute and can be executed for no additional budget ... yet have amazing results!
Content curation is a great approach because it is so much easy than creating original content; you simply have to curate it for your audience and provide some context.
The reason it is considered part of your content marketing is not because what you are sharing is content, of course it is, but because content marketing is all about demonstrating your expertise to build trust and be seen as an authority or expert.
So, you can&rsquo;t simply cut and paste links and flick them on. That's why it is called 'curation' and not simply 'sharing'.&nbsp;
In this episode, hear about two great examples of content curation that I've used to help boost businesses' marketing.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one.

Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.

Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.

Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.

I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren&rsquo;t the only one.
Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.
Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.
Instead, you should listen to Marketing Builder; the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I&rsquo;ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.
I&rsquo;m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.
Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Lots of little bricks of practical and clear advice to help you build up your marketing.

Marketing Builder Podcast

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.

Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.
Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.

Marketing Builder

A powerful and free marketing tactic that can have amazing results.

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