Not all marketing tactics and content are equally as effective at each stage of the Buyer Decision Process. For example, while some tactics are great for building awareness, they aren’t great for converting a highly engaged potential customer.
In this episode, we revisit the Buyer Decision Process and I align the broad goals of awareness, engagement, conversion, and loyalty that you are trying to achieve as a business.
I also give some examples of tactics and explain how they are well placed at some stages but wouldn’t be very helpful at other stages.
All of this helps you pick the most suited tactics for the areas of your pipeline you wish to focus on.
It’s not all theory though. At the end of the episode, I outline how you can use the Buyer Decision process, and your broad objectives, to choose the most effective tactics for your unique situation.
To help, there is a downloadable spreadsheet which maps all of the marketing tactics against their best area of focus. This resource is available to Patrons of the show and available at the Marketing Builder Patreon Page.