Not all marketing tactics and content are equally as effective at each stage of the Buyer Decision Process. For example, while some tactics are great for building awareness, they aren’t great for converting a highly engaged potential customer.

In this episode, we revisit the Buyer Decision Process and I align the broad goals of awareness, engagement, conversion, and loyalty that you are trying to achieve as a business.

I also give some examples of tactics and explain how they are well placed at some stages but wouldn’t be very helpful at other stages.

All of this helps you pick the most suited tactics for the areas of your pipeline you wish to focus on.

It’s not all theory though. At the end of the episode, I outline how you can use the Buyer Decision process, and your broad objectives, to choose the most effective tactics for your unique situation.

To help, there is a downloadable spreadsheet which maps all of the marketing tactics against their best area of focus. This resource is available to Patrons of the show and available at the Marketing Builder Patreon Page.

Not all marketing tactics and content are equally as effective at each stage of the Buyer Decision Process. For example, while some tactics are great for building awareness, they aren&rsquo;t great for converting a highly engaged potential customer.
In this episode, we revisit the Buyer Decision Process and I align the broad goals of awareness, engagement, conversion, and loyalty that you are trying to achieve as a business.
I also give some examples of tactics and explain how they are well placed at some stages but wouldn&rsquo;t be very helpful at other stages.
All of this helps you pick the most suited tactics for the areas of your pipeline you wish to focus on.
It&rsquo;s not all theory though. At the end of the episode, I outline how you can use the Buyer Decision process, and your broad objectives, to choose the most effective tactics for your unique situation.
To help, there is a downloadable spreadsheet which maps all of the marketing tactics against their best area of focus. This resource is available to Patrons of the show and available at the&nbsp;<a href="https://www.patreon.com/marketingbuilder">Marketing Builder Patreon Page</a>.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren’t the only one.

Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.

Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.

Instead, you should listen to Marketing Builder; the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I’ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.

I’m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Do you sometimes struggle to see the forest for the trees when it comes to marketing? You aren&rsquo;t the only one.
Marketing is actually pretty easy to describe. Marketing is about finding people with a need and getting them to trust you. As such, your job is to get the right people, the right information, at the right time.
Easier said than done though, right? Especially if you listen to all the marketing advice fluff and rubbish that fills your social feeds and inbox which promises the world but actually just leaves you confused.
Instead, you should listen to Marketing Builder; the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, I&rsquo;ll catch up with a cool business that is crushing their marketing right know so you can learn from them as well.
I&rsquo;m not mucking around. Drawing on over 20 years of marketing experience, me, Daniel Oyston, will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.
Get listening and search for Marketing Builder, wherever you get your podcasts, or visit marketingbuilder.net.

Lots of little bricks of practical and clear advice to help you build up your marketing.

Marketing Builder Podcast

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you’ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.

Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.

No nonsense marketing advice; that’s it.

Hosted by Daniel Oyston, from Content Grasshopper, Marketing Builder is the show where you&rsquo;ll get lots of little bricks of practical and clear advice to help you build up your marketing. Or, Daniel will catch up with a cool business that is crushing their marketing right now so you can learn from them as well.
Drawing on over 20 years of marketing experience, Daniel will dive straight into a topic and provide you with short, sharp, and to the point marketing advice that you can apply straight away.
No nonsense marketing advice; that&rsquo;s it.

Marketing Builder

Learn how to select the tactics best suited for your business' pipeline focus.

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