We're talking all things creators and talent in today's episode because my fabulous friend Anna Porter is on the show! From Victoria's Secret's 2026 show, to B2B celebrity endorsements, equity stakes and granola - we've got you covered with some cool marketing ideas.

Resources mentioned in this episode:
Upfluence
MediaMatch
Monday.com
Fuchsia Shaw
Pipin Food
Kim Cattrall x Meltwater

This episode is brought to you by Omnisend - enjoy 30% off with my code JESS click here

We're talking all things creators and talent in today's episode because my fabulous friend Anna Porter is on the show! From Victoria's Secret's 2026 show, to B2B celebrity endorsements, equity stakes and granola - we've got you covered with some cool marketing ideas.
Resources mentioned in this episode:
<ul>
<li><a href="https://upfluence.com">Upfluence</a></li>
<li><a href="https://apps.apple.com/us/app/mediamatch/id6787786398">MediaMatch</a></li>
<li>Monday.com</li>
<li><a href="https://www.fuchsiashaw.com/">Fuchsia Shaw</a></li>
<li><a href="https://www.pipin.au/">Pipin Food</a></li>
<li><a href="https://mumbrella.com.au/meltwater-enlists-kim-cattrall-to-prove-intelligence-is-always-in-style-940614">Kim Cattrall x Meltwater</a></li>
</ul>
This episode is brought to you by Omnisend - enjoy 30% off with my code JESS <a href="https://your.omnisend.com/Jess">click here</a>

Kim Cattrall, Granola Series & Working with Talent 

What happens when an Asian Dad character is tasked in growing an app? Or, if you sprint 90 content experiments with a jarring hook? I'm joined by the fabulous Viv Conway of Girls Get Off to chat through a bunch of marketing genius - especially organic content as a funnel.

Mentioned in this epiosde:
Cluely x RemyZeee
Hommey Dare to Entertain
COPINI Beauty
Budgy Smuggler
Dispute Buddy
Unicorn Cart
Get A Grip
Claude Code
La Mi Wi - (for the frill seekers!)

What happens when an Asian Dad character is tasked in growing an app? Or, if you sprint 90 content experiments with a jarring hook? I'm joined by the fabulous Viv Conway of <a href="https://girlsgetoff.com?utm_source=podcast&amp;utm_medium=shownotes&amp;utm_campaign=marketingATM">Girls Get Off&nbsp;</a>to chat through a bunch of marketing genius - especially organic content as a funnel.
Mentioned in this epiosde:
<ul>
<li><a href="https://www.instagram.com/cluely/?hl=en">Cluely x RemyZeee</a></li>
<li><a href="https://www.instagram.com/hommey/">Hommey Dare to Entertain</a></li>
<li><a href="https://copinibeauty.com/products/lip-stain?variant=46253681311940">COPINI Beauty</a></li>
<li><a href="https://budgysmuggler.com.au/">Budgy Smuggler</a></li>
<li><a href="https://www.disputebuddy.co/">Dispute Buddy</a></li>
<li><a href="https://apps.shopify.com/unicorn">Unicorn Cart</a></li>
<li><a href="https://www.audible.com.au/pd/Get-a-Grip-Audiobook">Get A Grip</a></li>
<li><a href="https://claude.com/product/claude-code">Claude Code</a></li>
<li><a href="https://www.instagram.com/la.mi.wi/">La Mi Wi</a> - (for the frill seekers!)</li>
</ul>

Asian Dads, Unicorns & A Content Goldmine

I'm joined by my brilliant friend Bonnie Borland to talk about the new Instagram algorithm, how Kylie Minogue is everywhere right now and how brands like Breville & Maison Balzac have mastered the residency collab. We talk about cool PR boxes, Ai campaigns that had me at hello AND how to change the perception of your brand in market, too. This one is very juicy!

Resources mentioned in this episode:
WeTransfer
TRYBE
Asana
Oblist Ai Video Campaign
Designed by Karo 
Compartmento Drawer Organisers
The Whitening Co NZ
APPLY FOR CRUEL SUMMER

 

I'm joined by my brilliant friend Bonnie Borland to talk about the new Instagram algorithm, how Kylie Minogue is everywhere right now and how brands like Breville &amp; Maison Balzac have mastered the residency collab. We talk about cool PR boxes, Ai campaigns that had me at hello AND how to change the perception of your brand in market, too. This one is very juicy! Resources mentioned in this episode:
<ul>
<li><a href="https://wetransfer.com/">WeTransfer</a></li>
<li><a href="https://jointrybe.com/">TRYBE</a></li>
<li><a href="https://asana.com/">Asana</a></li>
<li><a href="https://www.instagram.com/p/Dc1QzrmN7yf/">Oblist Ai Video Campaign</a></li>
<li><a href="https://www.designedbykaro.com.au/">Designed by Karo&nbsp;</a></li>
<li><a href="https://www.instagram.com/compartmento_official/">Compartmento Drawer Organisers</a></li>
<li><a href="https://whiteningco.nz/">The Whitening Co NZ</a></li>
<li><a href="https://tally.so/r/44Jbar">APPLY FOR CRUEL SUMMER</a></li>
</ul>
&nbsp;

Residencies, White Lies & *Actually Decent* Ai Ads

Welcome to season 4! I'm joined by the fabulous Meagan Pate of Three Warriors & Straand, and we're talking everything from luxury brand tactics to beauty devices, shower thoughts and profitability dashboards. 

Resources mentioned in this episode:
Storehero
Cherub
FaceGym
Smalls for Cats
Filtered Beauty - use JESS15 for a discount!
APPLY FOR CRUEL SUMMER

Welcome to season 4! I'm joined by the fabulous Meagan Pate of Three Warriors &amp; Straand, and we're talking everything from luxury brand tactics to beauty devices, shower thoughts and profitability dashboards.&nbsp;
Resources mentioned in this episode:
<ul>
<li><a href="https://storehero.ai/">Storehero</a></li>
<li><a href="https://www.investwithcherub.com/">Cherub</a></li>
<li><a href="https://facegym.com/">FaceGym</a></li>
<li><a href="https://www.instagram.com/smallsforcats/">Smalls for Cats</a></li>
<li><a href="https://filteredbeauty.com.au/">Filtered Beauty -</a> use JESS15 for a discount!</li>
<li><a href="https://tally.so/r/44Jbar">APPLY FOR CRUEL SUMMER</a></li>
</ul>

Shower Thoughts, Pronunciation Merch & A Love Affair with Art

An activewear brand has shut down & no one is mad :S. We're talking threads, ai slop, the new IG logo, Starbucks' employee influencer program.

Resources mentioned in this episode:
Microsoft clarity shopify app
Shopify Roll outs
Sam Served (because we're little piggies)
Dear Romeo
MCo Beauty x Cadbury
MODASH what creators think about gifted collabs
50% off Hashtag Gifted
APPLY FOR CRUEL SUMMER

An activewear brand has shut down &amp; no one is mad :S. We're talking threads, ai slop, the new IG logo, Starbucks' employee influencer program.
Resources mentioned in this episode:
<ul>
<li><a href="https://apps.shopify.com/microsoft-clarity">Microsoft clarity shopify app</a></li>
<li><a href="https://changelog.shopify.com/posts/schedule-publish-and-a-b-test-new-themes-and-checkout-and-customer-account-configurations">Shopify Roll outs</a></li>
<li><a href="https://www.tiktok.com/@sam.served">Sam Served (because we're little piggies)</a></li>
<li><a href="https://dearromeo.co/?srsltid=AfmBOorurT920GkInbP5y1qB-eVlN8YKnszxt_HljbAQJzbpinqR_NQB">Dear Romeo</a></li>
<li><a href="https://www.woolworths.com.au/shop/productdetails/6083038/mcobeauty-limited-edition-cadbury-icons-makeup-box">MCo Beauty x Cadbury</a></li>
<li><a href="https://www.modash.io/blog/creator-gifting-survey">MODASH what creators think about gifted collabs</a></li>
<li><a href="https://brands.hashgifted.com?atp=JESSRUHFUS50">50% off Hashtag Gifted</a></li>
<li><a href="https://tally.so/r/44Jbar">APPLY FOR CRUEL SUMMER</a></li>
</ul>

The Starbucks Employee Goldmine, Little Piggies & Gifted Collabs

How bad do you want good? That's the question on everyones lips after Pizza Hut chose their vague one-liner.

Resources mentioned in this episode:
Selling Salons
By Sid
Milled.com 
Anaita’s Founder-Led Content Webinar
Bed Threads Journal
Fayla Sleepwear

How bad do you want good? That's the question on everyones lips after Pizza Hut chose their vague one-liner.
Resources mentioned in this episode:
<ul>
<li><a href="https://www.instagram.com/sellingsalons/">Selling Salons</a></li>
<li><a href="https://bysid.com.au/">By Sid</a></li>
<li><a href="http://milled.com">Milled.com</a>&nbsp;</li>
<li><a href="https://stan.store/sellanythingonline/p/founderled-masterclass-60-minutes">Anaita&rsquo;s Founder-Led Content Webinar</a></li>
<li><a href="https://bedthreads.com.au/blogs/journal">Bed Threads Journal</a></li>
<li><a href="https://faylasleepwear.com.au/">Fayla Sleepwear</a></li>
</ul>

Free Pizza, Gateway Drugs and Bed Panda's 

We are reporting on Betts & General Pants, but we've got some cool ideas for how these brands could rise from the ashes! We're talking grandma's, fake clubs in the French Riviera, Ai team members and so much more. It's boring without you! ;)

Resources mentioned in this episode:
Beeble.ai
Viktor Ai
Rochambeau Club
Pistachio Papi
Boring Without You
APPLY FOR CRUEL SUMMER >>>

We are reporting on Betts &amp; General Pants, but we've got some cool ideas for how these brands could rise from the ashes! We're talking grandma's, fake clubs in the French Riviera, Ai team members and so much more. It's boring without you! ;)
Resources mentioned in this episode:
<ul>
<li><a href="https://app.beeble.ai/home">Beeble.ai</a></li>
<li><a href="https://viktor.com/">Viktor Ai</a></li>
<li><a href="https://www.instagram.com/TheRochambeauClub/?hl=ha-ng">Rochambeau Club</a></li>
<li><a href="https://www.tiktok.com/@pistachiopapiofficial/video/7363630326758788370">Pistachio Papi</a></li>
<li><a href="https://www.boringwithoutyou.com/">Boring Without You</a></li>
<li><a href="https://tally.so/r/44Jbar">APPLY FOR CRUEL SUMMER &gt;&gt;&gt;</a></li>
</ul>

Ai Employees, Grandmas & 2.86x Your Conversion 

Okay, we are ridiculousy excited for this episode - we have some incredible marketing tips for you!

Resources mentioned in this episode:
Outersignal
Creative Converters Tool
Abi Marvel's Hotel Room
CHUUG video
Levi's Stadium Logo
Tuttofare

APPLY FOR CRUEL SUMMER HERE >>>

 

Okay, we are ridiculousy excited for this episode - we have some incredible marketing tips for you!
Resources mentioned in this episode:
<ul>
<li><a href="https://www.outersignal.com/">Outersignal</a></li>
<li><a href="https://www.creativeconverters.com/free-scan">Creative Converters Tool</a></li>
<li><a href="https://www.instagram.com/reel/DYCpLWhufeM/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==">Abi Marvel's Hotel Room</a></li>
<li><a href="https://www.linkedin.com/posts/jessicaruhfus_maybe-this-ad-just-speaks-to-founders-haha-ugcPost-7477585911770341377-npGN/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAsd7fIB95UnqNSO2e1Z9Cubc4O0MElStBA">CHUUG video</a></li>
<li><a href="https://wwd.com/sourcing-journal/sj-denim/levis-viral-fifa-stadium-branding-controversy-world-cup-1239011017/">Levi's Stadium Logo</a></li>
<li><a href="https://tuttofare.com.au/?srsltid=AfmBOopEub2fUV3F1bT0wxnpr9rBOFUZNvdpa-MiSIoV8j7hORfGyNx8">Tuttofare</a></li>
</ul>
<a href="https://tally.so/r/44Jbar">APPLY FOR CRUEL SUMMER HERE &gt;&gt;&gt;</a>
&nbsp;

Liquidation, Cannes Lions & Insane Ways to Leverage your Orbit

Are we just super attuned to ai scripts, or is the regular consumer unaware? In this episode, we've got a tonne of tips & tricks, as well as marketing news from around the web. We're talking about a free hotel for artists, analogue ideas, winback email campaigns and Muscle Republic's $4m in 1hr

Resources mentioned in this episode:
Muscle Republic's $4m in 1 hour
FORUM
Harris farm is delivering through Amazon
Teleprompter within Edits app
Tolstoy Live Chat
Dairy Boy Animal Campaign
Day Seven Bread Bag
KOTN
Felix Toohey Sandwich Box Resume
Hot Cakes Club
Dear You
Little Sohls

 

Are we just super attuned to ai scripts, or is the regular consumer unaware? In this episode, we've got a tonne of tips &amp; tricks, as well as marketing news from around the web. We're talking about a free hotel for artists, analogue ideas, winback email campaigns and Muscle Republic's $4m in 1hr
Resources mentioned in this episode:
<ul>
<li><a href="https://www.instagram.com/nathanielanthony/">Muscle Republic's $4m in 1 hour</a></li>
<li><a href="https://apps.apple.com/us/app/forum-a-facebook-app/id6758308862">FORUM</a></li>
<li>Harris farm is delivering through Amazon</li>
<li>Teleprompter within Edits app</li>
<li>Tolstoy Live Chat</li>
<li><a href="https://www.instagram.com/p/DYDYbSwkezV/">Dairy Boy Animal Campaign</a></li>
<li><a href="https://shopdayseven.com/">Day Seven Bread Bag</a></li>
<li><a href="https://kotn.com/">KOTN</a></li>
<li><a href="https://www.instagram.com/p/DYibNnmzXKW/">Felix Toohey Sandwich Box Resume</a></li>
<li><a href="https://hotcakesclub.com/">Hot Cakes Club</a></li>
<li><a href="https://dannypenev.com/products/dear-you-mail-club">Dear You</a></li>
<li><a href="https://www.littlesohls.com.au/">Little Sohls</a></li>
</ul>
&nbsp;

Winbacks, Mail Clubs  & $4million in One Hour

This episode is brought to you by ENJO - the smarter way to clean your home (without chemicals!) Enjoy 10% off using ATM10 at checkout

Resources & brands mentioned in this episode:
Suave Activewear
Meadow Lane Board of Director meeting
KLOAK
Claude Cowork
ChouChou Intimates x Elena Tea
Partnerships in a Pinch
Wedded Wonderland
Saint Jack
Ficifolia
Tub Club
Creative Cafe Company
Georgina Venzin - Cafe Creator
APPLY FOR CRUEL SUMMER 🌶️

This episode is brought to you by ENJO - the smarter way to clean your home (without chemicals!) Enjoy 10% off using ATM10 at <a href="https://www.enjo.com.au/">checkout</a>
Resources &amp; brands mentioned in this episode:
<ul>
<li aria-level="1">Suave Activewear</li>
<li aria-level="1"><a href="https://www.tiktok.com/@brokebackcontessa/video/7635802995753553182">Meadow Lane Board of Director meeting</a></li>
<li aria-level="1"><a href="https://apps.apple.com/au/app/kloak-auto-blur-faces-in-video/id6763359485">KLOAK</a></li>
<li aria-level="1">Claude Cowork</li>
<li aria-level="1"><a href="https://www.instagram.com/reels/DYtkEYwolyd/">ChouChou Intimates x Elena Tea</a></li>
<li aria-level="1"><a href="https://jessruhfus.com/pages/partnerships-in-a-pinch">Partnerships in a Pinch</a></li>
<li aria-level="1">Wedded Wonderland</li>
<li aria-level="1">Saint Jack</li>
<li aria-level="1">Ficifolia</li>
<li aria-level="1">Tub Club</li>
<li aria-level="1"><a href="https://www.creativecafecompany.com.au/">Creative Cafe Company</a></li>
<li aria-level="1">Georgina Venzin - Cafe Creator</li>
<li aria-level="1"><a href="https://tally.so/r/44Jbar">APPLY FOR CRUEL SUMME</a>R 🌶️</li>
</ul>

Gym Bullies, Brand Cinema & Doubling Your AOV

Marketing ATM is your go-to podcast for growth tips, trends, marketing ideas & industry secrets.

Marketing ATM is your go-to podcast for growth tips, trends, marketing ideas &amp; industry secrets.

Marketing ATM

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