Ai Employees, Grandmas & 2.86x Your Conversion

We are reporting on Betts & General Pants, but we've got some cool ideas for how these brands could rise from the ashes! We're talking grandma's, fake clubs in the French Riviera, Ai team members and so much more. It's boring without you! ;) Resources mentioned in this episode: Beeble.ai Viktor Ai…

Liquidation, Cannes Lions & Insane Ways to Leverage your Orbit

Okay, we are ridiculousy excited for this episode - we have some incredible marketing tips for you! Resources mentioned in this episode: Outersignal Creative Converters Tool Abi Marvel's Hotel Room CHUUG video Levi's Stadium Logo Tuttofare APPLY FOR CRUEL SUMMER HERE >>>  

Winbacks, Mail Clubs & $4million in One Hour

Are we just super attuned to ai scripts, or is the regular consumer unaware? In this episode, we've got a tonne of tips & tricks, as well as marketing news from around the web. We're talking about a free hotel for artists, analogue ideas, winback email campaigns and Muscle Republic's $4m in 1hr Re…

Gym Bullies, Brand Cinema & Doubling Your AOV

This episode is brought to you by ENJO - the smarter way to clean your home (without chemicals!) Enjoy 10% off using ATM10 at checkout Resources & brands mentioned in this episode: Suave Activewear Meadow Lane Board of Director meeting KLOAK Claude Cowork ChouChou Intimates x Elena Tea Partnership…

Coachella, Collabs Black Ops Budgets

Welcome back! We're talking Coachella, Collabs and QVC going bust - amidst our usual hot takes, tips and tactical pointers. Sheerlux have opted for ai Avatar team members, GAP have reported record profits, there's art everywhere & a black ops budget is something  you should think about... Resource…

A $5m Day, Public Teardowns & Magic Layers

Alix Earle banked $5m USD on her first day of launch, so how can you borrow from her campaign? Instagram have launched affiliate links, and what's the deal with the Daily Tele's teardown of Raquel Bouris? We're unpacking the usual mix of marketing headlines, tech tips and strategies to help your br…

Popup Overhauls, Hot Jam & a 79 Year Old TikTok Legend

We're back! If personal branding is on your mind, this is a great episode for you. We've got a tonne of examples and ideas to get you started, tips you can implement straight away - with a bit of chilli jam thrown in. Resources mentioned in this episode: Vaseline Winter Trip Wispr Flow Instant ai …

Hot lifeguards, Immortals and a Big Week for Radio

Welcome back! We're talking shock jocks, shock value and shock reveals (and, incredibly, wedgies).  A few of the resources we mentioned: Apply for Cruel Summer Metricool Claude Cowork PANACHE Brooklyn Fredgies Staje Supplements Kidhy Hero Packaging No.2 Drops Follow Jess and Anaita on Instagram: @…

Tanning Gummies, IG Tips & The Worst AI We've Ever Seen

What an episode! Yes, a poor butcher got a wax. We're talking about the worst AI video we have ever seen from a brand (*cough* Jeanswest *cough*). Rhode x Mecca, expired products, e-signatures, tanning gummies and some great Instagram growth and engagement tips from the front line. Brands & resour…

Melon Balls, Gifting & Popup Mystery Freezers 💣

So, who really won the Australian Open? (Pssst it was a brand of course!) In this episode we talk about all the brands getting our attention around the Aus Open, social listening tools, the power of free products, expert opinions in media, catalogue ads on meta and best of all? A delish frozen des…