Marketing ATM
Marketing ATM
Marketing ATM is your go-to podcast for growth tips, trends, marketing ideas & industry secrets. Join your hosts, Jess Ruhfus & Anaita Sarkar, serial entrepreneurs & marketing nerds who are here to help you make bank with your business.Social links:
Coachella, Collabs Black Ops Budgets
Welcome back! We're talking Coachella, Collabs and QVC going bust - amidst our usual hot takes, tips and tactical pointers. Sheerlux have opted for ai Avatar team members, GAP have reported record profits, there's art everywhere & a black ops budget is something you should think about... Resource…
58:20
A $5m Day, Public Teardowns & Magic Layers
Alix Earle banked $5m USD on her first day of launch, so how can you borrow from her campaign? Instagram have launched affiliate links, and what's the deal with the Daily Tele's teardown of Raquel Bouris? We're unpacking the usual mix of marketing headlines, tech tips and strategies to help your br…
54:05
Popup Overhauls, Hot Jam & a 79 Year Old TikTok Legend
We're back! If personal branding is on your mind, this is a great episode for you. We've got a tonne of examples and ideas to get you started, tips you can implement straight away - with a bit of chilli jam thrown in. Resources mentioned in this episode: Vaseline Winter Trip Wispr Flow Instant ai …
46:50
Hot lifeguards, Immortals and a Big Week for Radio
Welcome back! We're talking shock jocks, shock value and shock reveals (and, incredibly, wedgies). A few of the resources we mentioned: Apply for Cruel Summer Metricool Claude Cowork PANACHE Brooklyn Fredgies Staje Supplements Kidhy Hero Packaging No.2 Drops Follow Jess and Anaita on Instagram: @…
43:44
Tanning Gummies, IG Tips & The Worst AI We've Ever Seen
What an episode! Yes, a poor butcher got a wax. We're talking about the worst AI video we have ever seen from a brand (*cough* Jeanswest *cough*). Rhode x Mecca, expired products, e-signatures, tanning gummies and some great Instagram growth and engagement tips from the front line. Brands & resour…
37:38
Melon Balls, Gifting & Popup Mystery Freezers 💣
So, who really won the Australian Open? (Pssst it was a brand of course!) In this episode we talk about all the brands getting our attention around the Aus Open, social listening tools, the power of free products, expert opinions in media, catalogue ads on meta and best of all? A delish frozen des…
32:25
Fake Zoom, Fast Ads & Good JUJU
Thinking of 'building in public'? This episode dives into what makes this social media craze actually work for your business. We're talking Labubus, Bunnings bears, Aldi minis and JUJU's - unpacking the novelty of mystery collectibles and whether this is dead. We sip cold brew & analyse a website, …
35:35
A $335k Popup, Sendle's Downfall & Million Dollar Months
SEASON 3! We're back. So much to discuss, including a Westfield popup breakdown from Ice Glow, Sendle abruptly closing doors and an Aussie small business who has achieved whopping 7-figure months in under 6 months in business (insane). APPLY FOR CRUEL SUMMER HERE Resources mentioned in this epios…
43:47
A $96m Vent, Dance Breaks & How To Be Funny
Welcome to our LAST EPISODE FOR 2025!!! We are covering everything from Henry Cavill to Robert Irwin (we had to squeeze them into the show somehow). A few of the resources & brands mentioned in this episode: Bethenny Frankel x Loreal Sophie Monk x Yellowtail at Showpo BOM's $96.5million website Go-…
39:57
TikTok Awards, Chargebacks, Apologies & Invisible Ink [BUMPER EP]
A bumper episode to make up for the fact we skipped a week or two! We're talking about Black Friday, the TikTok awards & [as usual] a whole lot of tips, tricks & tools to help your brand grow. Resources & brands mentioned in this ep: Chargeflow Pomelli Adam Sullivan | Evidence Based Training Kitc…
59:40