Tanning Gummies, IG Tips & The Worst AI We've Ever Seen

What an episode! Yes, a poor butcher got a wax. We're talking about the worst AI video we have ever seen from a brand (*cough* Jeanswest *cough*). Rhode x Mecca, expired products, e-signatures, tanning gummies and some great Instagram growth and engagement tips from the front line. Brands & resour…

Melon Balls, Gifting & Popup Mystery Freezers 💣

So, who really won the Australian Open? (Pssst it was a brand of course!) In this episode we talk about all the brands getting our attention around the Aus Open, social listening tools, the power of free products, expert opinions in media, catalogue ads on meta and best of all? A delish frozen des…

Fake Zoom, Fast Ads & Good JUJU

Thinking of 'building in public'? This episode dives into what makes this social media craze actually work for your business. We're talking Labubus, Bunnings bears, Aldi minis and JUJU's - unpacking the novelty of mystery collectibles and whether this is dead. We sip cold brew & analyse a website, …

A $335k Popup, Sendle's Downfall & Million Dollar Months

SEASON 3! We're back. So much to discuss, including a Westfield popup breakdown from Ice Glow, Sendle abruptly closing doors and an Aussie small business who has achieved whopping 7-figure months in under 6 months in business (insane). APPLY FOR CRUEL SUMMER HERE Resources mentioned in this epios…

A $96m Vent, Dance Breaks & How To Be Funny

Welcome to our LAST EPISODE FOR 2025!!! We are covering everything from Henry Cavill to Robert Irwin (we had to squeeze them into the show somehow). A few of the resources & brands mentioned in this episode: Bethenny Frankel x Loreal Sophie Monk x Yellowtail at Showpo BOM's $96.5million website Go-…

TikTok Awards, Chargebacks, Apologies & Invisible Ink [BUMPER EP]

A bumper episode to make up for the fact we skipped a week or two! We're talking about Black Friday, the TikTok awards & [as usual] a whole lot of tips, tricks & tools to help your brand grow.  Resources & brands mentioned in this ep: Chargeflow Pomelli Adam Sullivan | Evidence Based Training Kitc…

Buttons, AI Checkouts, Debt & Barbie Yoghurt World 🎀

We're almost at the end of season 2!! Here are some resources from this episode: Great Wrap's $39m in debt Porsche & Pilates Voicemail Hack Chatgpt & Shopify's Integration: Merchant Application Form Button Amsterdam Francesca Jewellery Sinchies  

Losing $13 million, AI Jingles & Butter Momentum

We're back! Fresh from Europe & Tasmania, we have a million & one insights to share. Resources mentioned in this episode: Humble Brags Retreat Carted's closure JL Patisserie  Butter Girl Sora AI Suno AI MXstore Loved the ep? Leave us a review!  Or better yet? Buy from our brands Hero Packaging & …

Reddit's $425m Q2, Points Partners & F*ck Oatly

Resources we mentioned in this episode: Velocity's 1 point store Milanote Air.Inc Oatly Aldi / Aldeh Reddit Kove & Co

SPF Drama, Polaroids & Pitch Slaps 👋

Resources we mentioned in this episode: Ultraviolette | Naked Sundays | Cancer Council & Choice Pitchslap.me TikTok Smart Ads Clutch Glue | Annabel Hay Baked in Space Maison Appret No.2 Toilet Drops Hero Packaging