Executive manager of marketing at REA Group, Isaac Smith joins Dave to talk: current role and responsibilities, REA marketing structure, career background, REA background, REA team and products, tech platforms, understanding customers, customer voice, marketing and sales alignment, ad budget investment, mentors, six questions in 60 seconds.

MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

Executive manager of marketing at REA Group, Isaac Smith joins Dave to talk: current role and responsibilities, REA marketing structure, career background, REA background, REA team and products, tech platforms, understanding customers, customer voice, marketing and sales alignment, ad budget investment, mentors, six questions in 60 seconds.
MarCast is made possible by <a href="https://mktm.ag/HaysMarketingJobs">Hays</a> marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' '<a href="https://mktm.ag/HaysReportMarCast">DNA of a Marketing Director</a>' report.

Episode 1 -  Isaac Smith: REA Group (part one)

Part two of Dave’s chat with Isaac Smith executive manager of marketing at REA Group. Dave and Isaac chat: competitors, marketing enablement technologies, digital transformation, automating insights, personalisation, upskilling and training, will tech take jobs, will marketing teams shrink, crafting comms with a human touch, agency relationships, in-house versus outsource, lessons from working overseas, how do marketers stay informed, crystal ball.

MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

Part two of Dave&rsquo;s chat with Isaac Smith executive manager of marketing at REA Group. Dave and Isaac chat: competitors, marketing enablement technologies, digital transformation, automating insights, personalisation, upskilling and training, will tech take jobs, will marketing teams shrink, crafting comms with a human touch, agency relationships, in-house versus outsource, lessons from working overseas, how do marketers stay informed, crystal ball.
MarCast is made possible by <a href="https://mktm.ag/HaysMarketingJobs">Hays</a> marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' '<a href="https://mktm.ag/HaysReportMarCast">DNA of a Marketing Director</a>' report.

Episode 2: Isaac Smith - REA Group (part two)

Editor’s note: This podcast was recorded in late 2018. Mohit has since left Village Entertainment and Topgolf for a GM sales and marketing position at BIG4 Holiday Parks. We still think it was a great chat and worth a listen! Dave and Mohit chat: role and responsibilities at Village, history of Village brand, career background, views around marketing, acknowledgment of marketing by C-Suite, disruption, technology, demographics, immigration, lifestyles appeal of cinema, Topgolf, how Topgolf is revolutionising golf, entertainment, experience marketing, data, social media amplification, gamification, shareability, attracting active players, six in 60.

MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

Editor&rsquo;s note: This podcast was recorded in late 2018. Mohit has since left Village Entertainment and Topgolf for a GM sales and marketing position at BIG4 Holiday Parks. We still think it was a great chat and worth a listen! Dave and Mohit chat: role and responsibilities at Village, history of Village brand, career background, views around marketing, acknowledgment of marketing by C-Suite, disruption, technology, demographics, immigration, lifestyles appeal of cinema, Topgolf, how Topgolf is revolutionising golf, entertainment, experience marketing, data, social media amplification, gamification, shareability, attracting active players, six in 60.
MarCast is made possible by <a href="https://mktm.ag/HaysMarketingJobs">Hays</a> marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' '<a href="https://mktm.ag/HaysReportMarCast">DNA of a Marketing Director</a>' report.

Episode 3 - Mohit Bhargava: Village Entertainment and Topgolf Australia (part one)

Editor’s note: This podcast was recorded in late 2018. Mohit has since left Village Entertainment and Topgolf for a GM sales and marketing position at BIG4 Holiday Parks. We still think it was a great chat and worth a listen! Dave and Mohit chat: disrupting Village’s traditional business, new locations and cinema experiences, VJunior, voice of customer programs, ethnic diversity, multicultural cinema, the changing Australian market, trust, agency partnerships, martech, defining career moments, defining life moments, the future of marketing, automation, content, personal branding, crystal ball.

MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

Editor&rsquo;s note: This podcast was recorded in late 2018. Mohit has since left Village Entertainment and Topgolf for a GM sales and marketing position at BIG4 Holiday Parks. We still think it was a great chat and worth a listen! Dave and Mohit chat: disrupting Village&rsquo;s traditional business, new locations and cinema experiences, VJunior, voice of customer programs, ethnic diversity, multicultural cinema, the changing Australian market, trust, agency partnerships, martech, defining career moments, defining life moments, the future of marketing, automation, content, personal branding, crystal ball.
MarCast is made possible by <a href="https://mktm.ag/HaysMarketingJobs">Hays</a> marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' '<a href="https://mktm.ag/HaysReportMarCast">DNA of a Marketing Director</a>' report.

Episode 4 - Mohit Bhargava: Village Entertainment and Topgolf Australia (part two)

FMCG marketing and iconic Australian brands. Dave and Ben also chat: marketing team structure, hiring from outside FMCG, marketing talent, company culture, new market opportunities, research and insights, dairy farming, the Bega community, Vegemite acquisition, 100 year-old brands and new consumers, six questions in 60 seconds, brands getting it right, brands getting it wrong, what would you do differently? Marketing mentors, marketing in a few words.

MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

FMCG marketing and iconic Australian brands. Dave and Ben also chat: marketing team structure, hiring from outside FMCG, marketing talent, company culture, new market opportunities, research and insights, dairy farming, the Bega community, Vegemite acquisition, 100 year-old brands and new consumers, six questions in 60 seconds, brands getting it right, brands getting it wrong, what would you do differently? Marketing mentors, marketing in a few words.
MarCast is made possible by <a href="https://mktm.ag/HaysMarketingJobs">Hays</a> marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' '<a href="https://mktm.ag/HaysReportMarCast">DNA of a Marketing Director</a>' report.

Episode 5: Ben Hill - Bega Cheese

Business growth, big retailers and the future. Dave and Ben also chat: iconic brands, innovation and diversification, entering new categories, areas where brands can't go, Picky Picky, younger audiences, agency relationships, consumers, brand conversation, the role of big retailers, Aldi, Coles, Woolworths, disruption, Amazon, competition, culture, understanding business needs, agency relationships, transparency, selling on 'why' not 'what, purpose, changes in five years, crystal ball, Bega in five years, Ben in five years, marketing in five years.

MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

Business growth, big retailers and the future.&nbsp;Dave and Ben also chat: iconic brands, innovation and diversification, entering new categories, areas where brands can't go, Picky Picky, younger audiences, agency relationships, consumers, brand conversation, the role of big retailers, Aldi, Coles, Woolworths, disruption, Amazon, competition, culture, understanding business needs, agency relationships, transparency, selling on 'why' not 'what, purpose, changes in five years, crystal ball, Bega in five years, Ben in five years, marketing in five years.
MarCast is made possible by <a href="https://mktm.ag/HaysMarketingJobs">Hays</a> marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' '<a href="https://mktm.ag/HaysReportMarCast">DNA of a Marketing Director</a>' report.

Episode 6: Ben Hill - Bega Cheese (part two)

Interesting origins and brand story. Dave and Sarah also discuss: universal truths in marketing, brand context, understanding of customer, local and global markets, brand story, being a brand that relies on nature, marketing team at Jurlique, role of global marketing team, marketing mix, product development, new entrants in the market, competition, how marketing fits into the business, consumers demanding more from brands, sustainability, customer insights, science and research, instinct, trend forecasting, product lifecycles, what's next for the range, Jurlique in 5 years, marketing in 5 years, Sarah 5 in years.

MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

Interesting origins and brand story.&nbsp;Dave and Sarah also discuss: universal truths in marketing, brand context, understanding of customer, local and global markets, brand story, being a brand that relies on nature, marketing team at Jurlique, role of global marketing team, marketing mix, product development, new entrants in the market, competition, how marketing fits into the business, consumers demanding more from brands, sustainability, customer insights, science and research, instinct, trend forecasting, product lifecycles, what's next for the range, Jurlique in 5 years, marketing in 5 years, Sarah 5 in years.
MarCast is made possible by <a href="https://mktm.ag/HaysMarketingJobs">Hays</a> marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' '<a href="https://mktm.ag/HaysReportMarCast">DNA of a Marketing Director</a>' report.

Episode 7: Sarah Murdoch – Jurlique (part one)

Where art and science collide. In part two of Dave’s chat with Sarah Murdoch, global marketing director at Jurlique, the pair discuss: Sarah’s experience in China, how that market differs and how it informs her marketing today; what makes a good marketer in 2019; where craft and science intersect in marketing; and a brand with a pretty poor reputation around the world that’s making some very interesting moves in the East.

MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

Where art and science collide. In part two of Dave&rsquo;s chat with Sarah Murdoch, global marketing director at Jurlique, the pair discuss: Sarah&rsquo;s experience in China, how that market differs and how it informs her marketing today; what makes a good marketer in 2019; where craft and science intersect in marketing; and a brand with a pretty poor reputation around the world that&rsquo;s making some very interesting moves in the East.
MarCast is made possible by <a href="https://mktm.ag/HaysMarketingJobs">Hays</a> marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' '<a href="https://mktm.ag/HaysReportMarCast">DNA of a Marketing Director</a>' report.

Episode 8: Sarah Murdoch – Jurlique (part two)

Multifaceted customers, multilayered relationships: Introduction to marketing's role at Nufarm; Amanda's team; marketing investment; customer-centricity; channels and growers; product and messaging, solving problems; consistency of the message; communications; nurturing an overarching brand; brand personality; 18th century guys with no teeth; customer insight; farmers on Twitter; social media; technical capability; Australian manufacturing; brands with stewardship; sales and marketing alignment; six questions in 60 seconds.

MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

Multifaceted customers, multilayered relationships: Introduction to marketing's role at Nufarm; Amanda's team; marketing investment; customer-centricity; channels and growers; product and messaging, solving problems; consistency of the message; communications; nurturing an overarching brand; brand personality; 18th century guys with no teeth; customer insight; farmers on Twitter; social media; technical capability; Australian manufacturing; brands with stewardship; sales and marketing alignment; six questions in 60 seconds.
MarCast is made possible by <a href="https://mktm.ag/HaysMarketingJobs">Hays</a> marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' '<a href="https://mktm.ag/HaysReportMarCast">DNA of a Marketing Director</a>' report.

Amanda MacMillan – Nufarm (part one)

A marketing playbook? Dave and Amanda chat wine; transferring marketing skills across product segments;  transferable strategies; marketing playbook; listening and research; synergies and brand evolution; B2C versus B2B; lessons for young marketers; early career lessons; windscreen time; partnerships, vendors, agencies; technology's role in marketing; thoughts on trends; authenticity; AI, automation and marketing jobs; crystal ball; what marketing looks like in five years; Nufarm in five years; Amanda in five years.

MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

A marketing playbook? Dave and Amanda chat wine; transferring marketing skills across product segments;&nbsp; transferable strategies; marketing playbook; listening and research; synergies and brand evolution; B2C versus B2B; lessons for young marketers; early career lessons; windscreen time; partnerships, vendors, agencies; technology's role in marketing; thoughts on trends; authenticity; AI, automation and marketing jobs; crystal ball; what marketing looks like in five years; Nufarm in five years; Amanda in five years.
MarCast is made possible by <a href="https://mktm.ag/HaysMarketingJobs">Hays</a> marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' '<a href="https://mktm.ag/HaysReportMarCast">DNA of a Marketing Director</a>' report.

Amanda MacMillan – Nufarm (part two)

One-on-one conversations with the sharpest minds in Australian marketing. Welcome to MarCast, the Marketing Magazine podcast series. Each episode, our host Dave Jackson spends some quality time with a senior Australian marketer to understand their approach to brand building, strategy management, data, technology, leadership and more.

The sharpest minds in Australian marketing

MarCast

Welcome to the debut episode of our new show: Break-fest Live!

We’ve partnered with Melbourne agency Pretty Neat to hold a series of events throughout the year exploring unorthodoxy in attention – because sometimes the best marketing doesn’t come from marketers.

This episode, Pretty Neat managing director Warren Davies and Marketing Mag assistant editor Josh Loh interview the founders of Assembly Four: Eliza Sorenson and Lola Hunt. Eliza and Lola explore their mission to build technology platforms for sex workers.

We learn about the digital and systemic hurdles legal sex workers still battle in Australia; how SESTA and FOSTA legislation in the US is impacted sex workers around the world; why Assembly Four had to get an Estonian e-residency to operate in Australia; trends in traditional social media cracking down on raunchy content; and much more.

This episode of Break-fest Live was recorded in Melbourne on 25 October 2019 at Break-fest #05.

Welcome to the debut episode of our new show: Break-fest Live!
We&rsquo;ve partnered with Melbourne agency Pretty Neat to hold a series of events throughout the year exploring unorthodoxy in attention &ndash; because sometimes the best marketing doesn&rsquo;t come from marketers.
This episode, Pretty Neat managing director Warren Davies and Marketing Mag assistant editor Josh Loh interview the founders of <a href="https://assemblyfour.com/">Assembly Four</a>: Eliza Sorenson and Lola Hunt. Eliza and Lola explore their mission to build technology platforms for sex workers.
We learn about the digital and systemic hurdles legal sex workers still battle in Australia; how SESTA and FOSTA legislation in the US is impacted sex workers around the world; why Assembly Four had to get an Estonian e-residency to operate in Australia; trends in traditional social media cracking down on raunchy content; and much more.
This episode of Break-fest Live was recorded in Melbourne on 25 October 2019 at <a href="https://www.break-fest.com.au/">Break-fest</a> #05.

Break-fest Live 1 –  Assembly Four

MarCast proudly presents: Break-fest Live – our new podcast series covering inadvertent marketing success and unorthodox attention grabbing.

Marketing Mag has partnered with creative agency Pretty Neat to deliver a series of live events held in Melbourne. At each event, we’ll record a live conversation with world-class marketers, technology entrepreneurs, people using business for good and everyone in between – because sometimes the best marketing doesn’t come from marketers.

We’re so excited to host this brand-new series, and we hope you’ll enjoy listening to our misadventures into the other side of marketing.

MarCast proudly presents: Break-fest Live &ndash; our new podcast series covering inadvertent marketing success and unorthodox attention grabbing.
Marketing Mag has partnered with creative agency Pretty Neat to deliver a series of live events held in Melbourne. At each event, we&rsquo;ll record a live conversation with world-class marketers, technology entrepreneurs, people using business for good and everyone in between &ndash; because sometimes the best marketing doesn&rsquo;t come from marketers.
We&rsquo;re so excited to host this brand-new series, and we hope you&rsquo;ll enjoy listening to our misadventures into the other side of marketing.

Because the best marketing doesn't always come from marketers

Break-fest Live

One-on-one conversations with the sharpest minds in Australian marketing. Welcome to MarCast, the Marketing Magazine podcast series. Each episode, our host Dave Jackson spends some quality time with a senior Australian marketer to understand their approach to brand building, strategy management, data, technology, leadership and more.

MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

One-on-one conversations with the sharpest minds in Australian marketing. Welcome to MarCast, the Marketing Magazine podcast series. Each episode, our host Dave Jackson spends some quality time with a senior Australian marketer to understand their approach to brand building, strategy management, data, technology, leadership and more.
MarCast is made possible by <a href="https://mktm.ag/HaysMarketingJobs">Hays</a> marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' '<a href="https://mktm.ag/HaysReportMarCast">DNA of a Marketing Director</a>' report.

MarCast

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