Welcome to the debut episode of our new show: Break-fest Live!

We’ve partnered with Melbourne agency Pretty Neat to hold a series of events throughout the year exploring unorthodoxy in attention – because sometimes the best marketing doesn’t come from marketers.

This episode, Pretty Neat managing director Warren Davies and Marketing Mag assistant editor Josh Loh interview the founders of Assembly Four: Eliza Sorenson and Lola Hunt. Eliza and Lola explore their mission to build technology platforms for sex workers.

We learn about the digital and systemic hurdles legal sex workers still battle in Australia; how SESTA and FOSTA legislation in the US is impacted sex workers around the world; why Assembly Four had to get an Estonian e-residency to operate in Australia; trends in traditional social media cracking down on raunchy content; and much more.

This episode of Break-fest Live was recorded in Melbourne on 25 October 2019 at Break-fest #05.

Welcome to the debut episode of our new show: Break-fest Live!
We&rsquo;ve partnered with Melbourne agency Pretty Neat to hold a series of events throughout the year exploring unorthodoxy in attention &ndash; because sometimes the best marketing doesn&rsquo;t come from marketers.
This episode, Pretty Neat managing director Warren Davies and Marketing Mag assistant editor Josh Loh interview the founders of <a href="https://assemblyfour.com/">Assembly Four</a>: Eliza Sorenson and Lola Hunt. Eliza and Lola explore their mission to build technology platforms for sex workers.
We learn about the digital and systemic hurdles legal sex workers still battle in Australia; how SESTA and FOSTA legislation in the US is impacted sex workers around the world; why Assembly Four had to get an Estonian e-residency to operate in Australia; trends in traditional social media cracking down on raunchy content; and much more.
This episode of Break-fest Live was recorded in Melbourne on 25 October 2019 at <a href="https://www.break-fest.com.au/">Break-fest</a> #05.

MarCast proudly presents: Break-fest Live – our new podcast series covering inadvertent marketing success and unorthodox attention grabbing.

Marketing Mag has partnered with creative agency Pretty Neat to deliver a series of live events held in Melbourne. At each event, we’ll record a live conversation with world-class marketers, technology entrepreneurs, people using business for good and everyone in between – because sometimes the best marketing doesn’t come from marketers.

We’re so excited to host this brand-new series, and we hope you’ll enjoy listening to our misadventures into the other side of marketing.

MarCast proudly presents: Break-fest Live &ndash; our new podcast series covering inadvertent marketing success and unorthodox attention grabbing.
Marketing Mag has partnered with creative agency Pretty Neat to deliver a series of live events held in Melbourne. At each event, we&rsquo;ll record a live conversation with world-class marketers, technology entrepreneurs, people using business for good and everyone in between &ndash; because sometimes the best marketing doesn&rsquo;t come from marketers.
We&rsquo;re so excited to host this brand-new series, and we hope you&rsquo;ll enjoy listening to our misadventures into the other side of marketing.

Because the best marketing doesn't always come from marketers

Break-fest Live

One-on-one conversations with the sharpest minds in Australian marketing. Welcome to MarCast, the Marketing Magazine podcast series. Each episode, our host Dave Jackson spends some quality time with a senior Australian marketer to understand their approach to brand building, strategy management, data, technology, leadership and more.

The sharpest minds in Australian marketing

MarCast

One-on-one conversations with the sharpest minds in Australian marketing. Welcome to MarCast, the Marketing Magazine podcast series. Each episode, our host Dave Jackson spends some quality time with a senior Australian marketer to understand their approach to brand building, strategy management, data, technology, leadership and more.

MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

One-on-one conversations with the sharpest minds in Australian marketing. Welcome to MarCast, the Marketing Magazine podcast series. Each episode, our host Dave Jackson spends some quality time with a senior Australian marketer to understand their approach to brand building, strategy management, data, technology, leadership and more.
MarCast is made possible by <a href="https://mktm.ag/HaysMarketingJobs">Hays</a> marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' '<a href="https://mktm.ag/HaysReportMarCast">DNA of a Marketing Director</a>' report.

Break-fest Live 1 –  Assembly Four

Today, Jasmine Giuliani, Editor of Marketing Mag and Content Brains, talks to Michael Ziviani, Founder & CEO at Precise Value. Michael has over 25 years experience in business and marketing strategy and data analytics. He is also an Adjunct MBA Analytics Lecturer at the Business School, University of Technology (UTS), Sydney.

Click here to find out more about Precise Value

MarCast is produced by Joanne Davies, Head of Content Brains and Publisher of Marketing Mag and Jasmine Giuliani, Editor Content Brains and Marketing Mag.

Content Brains can assist you with all of your content needs visit us here. 

Other links: Marketing Mag

Today, Jasmine Giuliani, Editor of Marketing Mag and Content Brains, talks to Michael Ziviani, Founder &amp; CEO at Precise Value. Michael has over 25 years experience in business and marketing strategy and data analytics. He is also an Adjunct MBA Analytics Lecturer at the Business School, University of Technology (UTS), Sydney.
Click here to find out more about&nbsp;<a href="http://bit.ly/PreciseValue" data-saferedirecturl="https://www.google.com/url?q=http://bit.ly/PreciseValue&amp;source=gmail&amp;ust=1600748286460000&amp;usg=AFQjCNFrsBjky9_JrZ3OzK_Ulj1GW1rk7A">Precise Value</a>
MarCast is produced by Joanne Davies, Head of Content Brains and Publisher of Marketing Mag and Jasmine Giuliani, Editor Content Brains and Marketing Mag.
Content Brains can assist you with all of your content needs visit us&nbsp;<a href="https://niche.com.au/content-agency/" data-saferedirecturl="https://www.google.com/url?q=https://niche.com.au/content-agency/&amp;source=gmail&amp;ust=1600748286460000&amp;usg=AFQjCNHf3TJgW-iWxhQXlhEMjwWNQIhwQQ">here</a>.&nbsp;
Other links:&nbsp;<a href="https://www.marketingmag.com.au/" data-saferedirecturl="https://www.google.com/url?q=https://www.marketingmag.com.au/&amp;source=gmail&amp;ust=1600748286460000&amp;usg=AFQjCNGs9PaOv7xwq1xLG_Tk9g1LYVGGjQ">Marketing Mag</a>

Episode 24: Michael Ziviani, Founder & CEO at Precise Value

Engineer turned marketer. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019: Fascination with how things work; Akshay's education and background; Akshay's tech obsession; re-learning marketing in new roles; combining business acumen with love for marketing; marketing and sales relationship; revenue driver versus cost centre; acquisition marketing; working with the brand team; personal branding; technologies integral to the marketing role; measuring ROI; what it means to be a Future Leader; personal values around business and leadership.

This chat was part of MarketingMag's content partnership with the Australian Marketing Institute. 

Engineer turned marketer. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019: Fascination with how things work; Akshay's education and background; Akshay's tech obsession; re-learning marketing in new roles; combining business acumen with love for marketing; marketing and sales relationship; revenue driver versus cost centre; acquisition marketing; working with the brand team; personal branding; technologies integral to the marketing role; measuring ROI; what it means to be a Future Leader; personal values around business and leadership.
This chat was part of&nbsp;<a href="https://www.marketingmag.com.au/">MarketingMag</a>'s content partnership with the <a href="https://ami.org.au/">Australian Marketing Institute</a>.&nbsp;

Episode 23: Akshay Sardana – Optus (part two)

Growth hacker marketing. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019. Dave and Akshay chat: future leaders; defining marketing; marketing evolution; building brands; purpose; growth hacker marketing; omnichannel marketing; mass marketing; AI and optimised targeting; how marketers must learn traditional marketing and martech; tech partners; video marketing; marketing over different Optus categories; marketing's linked to product development; the brand evolution of Optus; six questions in 60 seconds.

This chat was part of MarketingMag's content partnership with the Australian Marketing Institute. Stay tuned for future episodes, where we'll speak to a range of the 2019 AMI Award Winners.

Growth hacker marketing. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019. Dave and Akshay chat: future leaders; defining marketing; marketing evolution; building brands; purpose; growth hacker marketing; omnichannel marketing; mass marketing; AI and optimised targeting; how marketers must learn traditional marketing and martech; tech partners; video marketing; marketing over different Optus categories; marketing's linked to product development; the brand evolution of Optus; six questions in 60 seconds.
This chat was part of&nbsp;<a href="https://www.marketingmag.com.au/">MarketingMag</a>'s content partnership with the <a href="https://ami.org.au/">Australian Marketing Institute</a>. Stay tuned for future episodes, where we'll speak to a range of the 2019 <a href="https://ami.org.au/awards/">AMI Award</a> Winners.

Break-fest Live 1 – Assembly Four

Break-fest Live

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