Engineer turned marketer. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019: Fascination with how things work; Akshay's education and background; Akshay's tech obsession; re-learning marketing in new roles; combining business acumen with love for marketing; marketing and sales relationship; revenue driver versus cost centre; acquisition marketing; working with the brand team; personal branding; technologies integral to the marketing role; measuring ROI; what it means to be a Future Leader; personal values around business and leadership.

This chat was part of MarketingMag's content partnership with the Australian Marketing Institute. 

Engineer turned marketer. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019: Fascination with how things work; Akshay's education and background; Akshay's tech obsession; re-learning marketing in new roles; combining business acumen with love for marketing; marketing and sales relationship; revenue driver versus cost centre; acquisition marketing; working with the brand team; personal branding; technologies integral to the marketing role; measuring ROI; what it means to be a Future Leader; personal values around business and leadership.
This chat was part of&nbsp;<a href="https://www.marketingmag.com.au/">MarketingMag</a>'s content partnership with the <a href="https://ami.org.au/">Australian Marketing Institute</a>.&nbsp;

One-on-one conversations with the sharpest minds in Australian marketing. Welcome to MarCast, the Marketing Magazine podcast series. Each episode, our host Dave Jackson spends some quality time with a senior Australian marketer to understand their approach to brand building, strategy management, data, technology, leadership and more.

The sharpest minds in Australian marketing

MarCast

One-on-one conversations with the sharpest minds in Australian marketing. Welcome to MarCast, the Marketing Magazine podcast series. Each episode, our host Dave Jackson spends some quality time with a senior Australian marketer to understand their approach to brand building, strategy management, data, technology, leadership and more.

MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

One-on-one conversations with the sharpest minds in Australian marketing. Welcome to MarCast, the Marketing Magazine podcast series. Each episode, our host Dave Jackson spends some quality time with a senior Australian marketer to understand their approach to brand building, strategy management, data, technology, leadership and more.
MarCast is made possible by <a href="https://mktm.ag/HaysMarketingJobs">Hays</a> marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' '<a href="https://mktm.ag/HaysReportMarCast">DNA of a Marketing Director</a>' report.

Episode 23: Akshay Sardana – Optus (part two)

Today, Jasmine Giuliani, Editor of Marketing Mag and Content Brains, talks to Michael Ziviani, Founder & CEO at Precise Value. Michael has over 25 years experience in business and marketing strategy and data analytics. He is also an Adjunct MBA Analytics Lecturer at the Business School, University of Technology (UTS), Sydney.

Click here to find out more about Precise Value

MarCast is produced by Joanne Davies, Head of Content Brains and Publisher of Marketing Mag and Jasmine Giuliani, Editor Content Brains and Marketing Mag.

Content Brains can assist you with all of your content needs visit us here. 

Other links: Marketing Mag

Today, Jasmine Giuliani, Editor of Marketing Mag and Content Brains, talks to Michael Ziviani, Founder &amp; CEO at Precise Value. Michael has over 25 years experience in business and marketing strategy and data analytics. He is also an Adjunct MBA Analytics Lecturer at the Business School, University of Technology (UTS), Sydney.
Click here to find out more about&nbsp;<a href="http://bit.ly/PreciseValue" data-saferedirecturl="https://www.google.com/url?q=http://bit.ly/PreciseValue&amp;source=gmail&amp;ust=1600748286460000&amp;usg=AFQjCNFrsBjky9_JrZ3OzK_Ulj1GW1rk7A">Precise Value</a>
MarCast is produced by Joanne Davies, Head of Content Brains and Publisher of Marketing Mag and Jasmine Giuliani, Editor Content Brains and Marketing Mag.
Content Brains can assist you with all of your content needs visit us&nbsp;<a href="https://niche.com.au/content-agency/" data-saferedirecturl="https://www.google.com/url?q=https://niche.com.au/content-agency/&amp;source=gmail&amp;ust=1600748286460000&amp;usg=AFQjCNHf3TJgW-iWxhQXlhEMjwWNQIhwQQ">here</a>.&nbsp;
Other links:&nbsp;<a href="https://www.marketingmag.com.au/" data-saferedirecturl="https://www.google.com/url?q=https://www.marketingmag.com.au/&amp;source=gmail&amp;ust=1600748286460000&amp;usg=AFQjCNGs9PaOv7xwq1xLG_Tk9g1LYVGGjQ">Marketing Mag</a>

Episode 24: Michael Ziviani, Founder & CEO at Precise Value

Growth hacker marketing. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019. Dave and Akshay chat: future leaders; defining marketing; marketing evolution; building brands; purpose; growth hacker marketing; omnichannel marketing; mass marketing; AI and optimised targeting; how marketers must learn traditional marketing and martech; tech partners; video marketing; marketing over different Optus categories; marketing's linked to product development; the brand evolution of Optus; six questions in 60 seconds.

This chat was part of MarketingMag's content partnership with the Australian Marketing Institute. Stay tuned for future episodes, where we'll speak to a range of the 2019 AMI Award Winners.

Growth hacker marketing. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019. Dave and Akshay chat: future leaders; defining marketing; marketing evolution; building brands; purpose; growth hacker marketing; omnichannel marketing; mass marketing; AI and optimised targeting; how marketers must learn traditional marketing and martech; tech partners; video marketing; marketing over different Optus categories; marketing's linked to product development; the brand evolution of Optus; six questions in 60 seconds.
This chat was part of&nbsp;<a href="https://www.marketingmag.com.au/">MarketingMag</a>'s content partnership with the <a href="https://ami.org.au/">Australian Marketing Institute</a>. Stay tuned for future episodes, where we'll speak to a range of the 2019 <a href="https://ami.org.au/awards/">AMI Award</a> Winners.

Episode 22: Akshay Sardana – Optus (part one)

A better value proposition for your brand: how to find it and what to do with it. Dave and Ric chat: What is marketing? Colouring in department? Feel good team? Fuzzy stuff? Communication; Reaching an audience; Selling a product; How a CMO orchestrates different areas to drive the machine; The customer focus; Customer obsession; Has marketing done a bad job of demonstrating its role and value? Brands that take marketing seriously; The AMI; The CPM accreditation; Marketing's new fiscal focus; The tsunami of martech solutions; Qantas; Unique customer value propositions; Ric's book Marketing With Purpose.

This chat was part of MarketingMag's content partnership with the Australian Marketing Institute. Stay tuned for future episodes, where we'll speak to a range of the 2019 AMI Award Winners.

A better value proposition for your brand: how to find it and what to do with it.&nbsp;Dave and Ric chat: What is marketing? Colouring in department? Feel good team? Fuzzy stuff? Communication; Reaching an audience; Selling a product; How a CMO orchestrates different areas to drive the machine; The customer focus; Customer obsession; Has marketing done a bad job of demonstrating its role and value? Brands that take marketing seriously; The AMI; The CPM accreditation; Marketing's new fiscal focus; The tsunami of martech solutions; Qantas; Unique customer value propositions; Ric's book Marketing With Purpose.
This chat was part of&nbsp;<a href="https://www.marketingmag.com.au/">MarketingMag</a>'s content partnership with the <a href="https://ami.org.au/">Australian Marketing Institute</a>. Stay tuned for future episodes, where we'll speak to a range of the 2019 <a href="https://ami.org.au/awards/">AMI Award</a> Winners.

Episode 23: Akshay Sardana – Optus (part two)

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