Episode 1 - Isaac Smith: REA Group (part one)

Executive manager of marketing at REA Group, Isaac Smith joins Dave to talk: current role and responsibilities, REA marketing structure, career background, REA background, REA team and products, tech platforms, understanding customers, customer voice, marketing and sales alignment, ad budget invest…

Episode 2: Isaac Smith - REA Group (part two)

Part two of Dave’s chat with Isaac Smith executive manager of marketing at REA Group. Dave and Isaac chat: competitors, marketing enablement technologies, digital transformation, automating insights, personalisation, upskilling and training, will tech take jobs, will marketing teams shrink, craftin…

Episode 3 - Mohit Bhargava: Village Entertainment and Topgolf Australia (part one)

Editor’s note: This podcast was recorded in late 2018. Mohit has since left Village Entertainment and Topgolf for a GM sales and marketing position at BIG4 Holiday Parks. We still think it was a great chat and worth a listen! Dave and Mohit chat: role and responsibilities at Village, history of Vil…

Episode 4 - Mohit Bhargava: Village Entertainment and Topgolf Australia (part two)

Editor’s note: This podcast was recorded in late 2018. Mohit has since left Village Entertainment and Topgolf for a GM sales and marketing position at BIG4 Holiday Parks. We still think it was a great chat and worth a listen! Dave and Mohit chat: disrupting Village’s traditional business, new locat…

Episode 5: Ben Hill - Bega Cheese

FMCG marketing and iconic Australian brands. Dave and Ben also chat: marketing team structure, hiring from outside FMCG, marketing talent, company culture, new market opportunities, research and insights, dairy farming, the Bega community, Vegemite acquisition, 100 year-old brands and new consumers…

Episode 6: Ben Hill - Bega Cheese (part two)

Business growth, big retailers and the future. Dave and Ben also chat: iconic brands, innovation and diversification, entering new categories, areas where brands can't go, Picky Picky, younger audiences, agency relationships, consumers, brand conversation, the role of big retailers, Aldi, Coles, Wo…

Episode 7: Sarah Murdoch – Jurlique (part one)

Interesting origins and brand story. Dave and Sarah also discuss: universal truths in marketing, brand context, understanding of customer, local and global markets, brand story, being a brand that relies on nature, marketing team at Jurlique, role of global marketing team, marketing mix, product de…

Episode 8: Sarah Murdoch – Jurlique (part two)

Where art and science collide. In part two of Dave’s chat with Sarah Murdoch, global marketing director at Jurlique, the pair discuss: Sarah’s experience in China, how that market differs and how it informs her marketing today; what makes a good marketer in 2019; where craft and science intersect i…

Amanda MacMillan – Nufarm (part one)

Multifaceted customers, multilayered relationships: Introduction to marketing's role at Nufarm; Amanda's team; marketing investment; customer-centricity; channels and growers; product and messaging, solving problems; consistency of the message; communications; nurturing an overarching brand; brand …

Amanda MacMillan – Nufarm (part two)

A marketing playbook? Dave and Amanda chat wine; transferring marketing skills across product segments;  transferable strategies; marketing playbook; listening and research; synergies and brand evolution; B2C versus B2B; lessons for young marketers; early career lessons; windscreen time; partnershi…