Why I'm not making a BARBIE AI version of myself for my marketing (and other AI thoughts)

Today I’m putting on my (slightly reluctant) “let’s be responsible adults” hat to talk about something I’ve been thinking about a lot lately: how we’re using AI ( things like ChatGPT and image generators ) and what it’s actually costing us. Not just in money or time… but in terms of the environmen…

Marketing Psychology: How to Harness Self-Perception Theory to Grow Your Business

Ever wondered why those tiny actions - like downloading a free guide or signing up for a webinar - can massively impact your brand loyalty? In today's episode, we're diving into the fascinating world of Self-Perception Theory. It's a clever bit of marketing psychology that helps people see themselv…

When Shame Stops You Marketing (and How to Move Forward Anyway)

Ever found yourself paralysed by shame (not for something you've done, but because of someone else's words or actions?)  This week we're diving into the tricky, uncomfortable feeling of shame, especially when it's been unfairly placed on us. And how to get over it so it doesn't affect us showing u…

Your business isn't a sprint

Us business owners can be SO hard on ourselves. We try to go at it at top speed, especially after we've had to take time out for ourselves, our health, or children, our family, our friends. We make a “top priority” task list then paralyse ourselves because EVERYTHING is a top priority ( and it’s …

Confidence isn't found at the end of a rainbow

Ever hoped that confidence would just magically appear before taking action in your marketing, business or life?In this episode, I'm sharing why confidence isn't something you discover at the end of a rainbow, but something you build by taking action, even when you're scared. In this honest and pe…

The Psychology of Marketing and Implicit Bias - are you repelling the wrong people?

Have you ever read someone's marketing and thought, I have no idea what they’re actually trying to sell? You’re not alone. Sometimes, we’re so deep in our own knowledge and industry language that we forget our audience doesn’t speak the same way we do. That’s where implicit bias sneaks in, shaping …

The Price is Right: Mastering Your Money Mindset in Sales

I used to struggle with sales meetings. Every time we got to pricing, my voice would change, my confidence would waver, and I’d either hold my breath or feel outright panicked. It took me a long time to realise my money mindset was getting in the way of selling well. If you’re uncomfortable talkin…

Seven Lessons from Ten Years in Business

This month marks ten years of running Identify Marketing, and I’ve learned a lot—often the hard way. In this episode, I’m sharing seven of the biggest lessons I’ve learned over the past decade, from pricing and margins to culture, systems, and knowing when to change. I’ll cover: Why a great team c…

The Psychology of Marketing & Cognitive Dissonance: Why Some Customers Push Back

In this episode of MAP IT Marketing, we’re diving into marketing psychology and the fascinating way our brains resist change—something known as cognitive dissonance. When people are presented with ideas or information that don’t align with what they already believe, their natural response is to pus…

Learning to love the word NO in sales and marketing

In this episode of MAP IT Marketing, I dive into the messy relationship most of us have with the word NO - why it feels so personal, how to handle it better, and why it’s actually a necessary part of running a business. Spoiler: I haven’t completely made peace with it either. From dealing with reje…