MAP IT Marketing
MAP IT Marketing
Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode. Listen and learn with your host, marketing strategi…Follow the podcast:
How to Know When to End a Part of Your Business
17:54
What Is a Thought Leader? And Should You Be One? - With Verity Craft
Are you a thought leader? Do you think you should be? Do you have to be a thought leader in business these days? If you want to be one, is it as simple as just calling yourself one? What’s the difference between calling your self one, and being one? I had so many questions! Verity Craft is a speak…
50:22
Why I'm Doubling Down on Content Marketing in the Age of AI
One of the best parts of being a content marketing veteran (aka, in my 50’s and having been involved in content marketing in one way or the other for over twenty years) is seeing patterns show up in how technology impacts our content and our marketing. The ebb and flow of “too much info” has been …
24:58
The 15 Reasons Your Content Marketing's Not Getting Results
When someone says that social media marketing is a waste of time, email is a waste of time, any part of marketing is a waste of time my response (at the very least in my head!) is “No, you just didn’t take the time to fix the problems to make it successful” There are two really big reasons when co…
30:30
Running a Business with Young Children - The Juggle Is REAL - with Alana Swain
When Alana rocked up to our group coaching day with her young daughter in tow she instantly reminded me of.. Me. Those days of taking my baby with me places is long past and I’m now looking at a completely empty nest next year, in part because I’m flinging my youngest out a little bit before we’re …
53:32
Using Empathy to Build Out Your Messaging for Your Marketing
We spend a lot of time looking at our ideal clients and what they “look like” but what if we spent more time looking at what they are experiencing, what they are being influenced by, and what they are needing from us more. Using empathy in our marketing strategy can help us identify the core nee…
23:03
The Peaceful Pipeline - Effective Marketing for Introverts - with Kat Corbett
There’s nothing like having your entire world turned upside down to discover holes in your business. And this year that’s exactly what happened to Kat Corbett Kat’s been a freelancer, a consultant, and an agency owner. When she started her copywriting agency 3 years ago, she needed a consistent f…
53:04
How Service-Based Businesses Can Target the Nine Types of Buyers
I’ve only ever talked about buyer profiles before in a retail environment but we’re all talking to people and selling to them (even if we are selling to a business we are still selling to a person IN the business) So the nine buyer profiles are still worth looking at. There are some buyers who co…
30:36
Staying Visible in Your Business Over the Age of 50 - with Janet Stott
When Janet Stott started Homegrown Primal she had no intention of being the face of the business. In fact she and her husband weren’t totally sure the business was going to work. At the very least they would have made a bunch of supplements for themselves! That was back in 2019 and the business is…
43:34
Do You Need a Media Kit and What Do You Put Inside It?
If you are a small business owner who’s the face of your business, and wanting to build a profile using podcasts and media coverage, taking the time to create a media kit can help you do just that. In today’s podcast, we explore how to articulate your unique selling proposition, values, and missio…
17:15