If you are a small business owner who’s the face of your business, and wanting to build a profile using podcasts and media coverage, taking the time to create a media kit can help you do just that.

In today’s podcast, we explore how to articulate your unique selling proposition, values, and mission within the media kit.

We also cover what visual branding elements you need to include to help build your brand identity, and what other accompanying images and logos you need to have to accompany it. 

We’ll also talk about how to tailor your media kit to fit different purposes and make it work with different audiences. We’ll also talk about the most important demographic information, statistics, testimonials and social proof you need to include. 

You’ll need to think about what you want to be known for before you start creating your media kit. Once that’s worked out and you’ve got your kit created you’ll be ready to pitch, guest and speak on both virtual and actual stages anywhere. 



In this episode we cover:
What a media kit is
Why small business owners would consider having one
What else you should have on hand
What goes into a media kit
What you do with is once you’ve got it
How I’ve been using my media kit since making one six months ago



Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

If you are a small business owner who’s the face of your business, and wanting to build a profile using podcasts and media coverage, taking the time to create a media kit can help you do just that.
In today’s podcast, we explore how to articulate your unique selling proposition, values, and mission within the media kit.
We also cover what visual branding elements you need to include to help build your brand identity, and what other accompanying images and logos you need to have to accompany it. 
We’ll also talk about how to tailor your media kit to fit different purposes and make it work with different audiences. We’ll also talk about the most important demographic information, statistics, testimonials and social proof you need to include. 
You’ll need to think about what you want to be known for before you start creating your media kit. Once that’s worked out and you’ve got your kit created you’ll be ready to pitch, guest and speak on both virtual and actual stages anywhere.  
In this episode we cover:
<ul>
<li aria-level="1">What a media kit is</li>
<li aria-level="1">Why small business owners would consider having one</li>
<li aria-level="1">What else you should have on hand</li>
<li aria-level="1">What goes into a media kit</li>
<li aria-level="1">What you do with is once you’ve got it</li>
<li aria-level="1">How I’ve been using my media kit since making one six months ago</li>
</ul>
 
Important Links
<a href="https://www.rachelklaver.com/events">Come to Rachel’s Free content strategy workshops</a>
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://hellohumanbyrachelklaver.substack.com/">Rachel’s SUBSTACK</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="https://identify.ac-page.com/be-the-face-of-your-business-checklistcklist/">Download OUR free Face of your Business checklist</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

MAP IT Marketing

Do You Need a Media Kit and What Do You Put Inside It?

How to Know When to End a Part of Your Business

Are you a thought leader? Do you think you should be? Do you have to be a thought leader in business these days? If you want to be one, is it as simple as just calling yourself one? What’s the difference between calling your self one, and being one? I had so many questions!

Verity Craft is a speaker, coach, writer and self-described thought leadership nerd (with her love of thought leadership possibly matched only by her obsession with musical theatre). Together with Christina Wedgwood, she's built Intelligent Ink into the go-to for thought leadership here in Aotearoa New Zealand (they like to say they were doing thought leadership before it was cool – who would have thought at school that they'd be trendsetters?)

 They've worked with hundreds of big thinking, purpose-driven experts to maximize their impact, build their reputations, and grow their businesses as thought leaders and authors.

Verity joins me on MAP IT Marketing this week to explain why it’s ok to not love the term and STILL act like one, how to use different thinking skills to stand out from everyone else and why sharing your thoughts might not be the ticket to getting new clients. (It’s not all you need.)

This podcast is FILLED with great nuggets and information - quite frankly I didn’t want the interview to end!

In this episode we cover:
Why you can have an issue with the name “thought leader” and still be one
What makes a thought leader
What isn’t enough to do as a thought leader
How you can build a brand as one
Whether thought leadership is just for those wanting to build a large audience
Why thought leadership content is different from marketing content. 

Important Links

Find out more about YOUR SUCCESS TEAM

Come to Rachel’s Free content strategy workshops

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Are you a thought leader? Do you think you should be? Do you have to be a thought leader in business these days? If you want to be one, is it as simple as just calling yourself one? What’s the difference between calling your self one, and being one? I had so many questions!
Verity Craft is a speaker, coach, writer and self-described thought leadership nerd (with her love of thought leadership possibly matched only by her obsession with musical theatre). Together with Christina Wedgwood, she's built Intelligent Ink into the go-to for thought leadership here in Aotearoa New Zealand (they like to say they were doing thought leadership before it was cool – who would have thought at school that they'd be trendsetters?)
 They've worked with hundreds of big thinking, purpose-driven experts to maximize their impact, build their reputations, and grow their businesses as thought leaders and authors.
Verity joins me on MAP IT Marketing this week to explain why it’s ok to not love the term and STILL act like one, how to use different thinking skills to stand out from everyone else and why sharing your thoughts might not be the ticket to getting new clients. (It’s not all you need.)
This podcast is FILLED with great nuggets and information - quite frankly I didn’t want the interview to end!
In this episode we cover:
<ul>
<li aria-level="1">Why you can have an issue with the name “thought leader” and still be one</li>
<li aria-level="1">What makes a thought leader</li>
<li aria-level="1">What isn’t enough to do as a thought leader</li>
<li aria-level="1">How you can build a brand as one</li>
<li aria-level="1">Whether thought leadership is just for those wanting to build a large audience</li>
<li aria-level="1">Why thought leadership content is different from marketing content. </li>
</ul>
Important Links
<a href="http://www.yoursuccessteam.co.nz">Find out more about YOUR SUCCESS TEAM</a>
<a href="https://www.rachelklaver.com/events">Come to Rachel’s Free content strategy workshops</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of the MAP IT Marketing facebook group</a>
<a href="https://www.rachelklaver.com/Group-Coaching-Programme">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>

What Is a Thought Leader? And Should You Be One? - With Verity Craft

One of the best parts of being a content marketing veteran (aka, in my 50’s and having been involved in content marketing in one way or the other for over twenty years) is seeing patterns show up in how technology impacts our content and our marketing.

The ebb and flow of “too much info” has been one that we’ve struggled with as humans since the internet became an integral part of our lives. 20 years ago I was writing keyword stuffed four-hundred word blogs for companies that had no consideration for the reader and were all about getting google to notice us. 

It worked for a bit. But then our human need for good content that actually informed us took over and the algorithms adjusted for us. 

AI is creating a flood. People who've been paralysed in content creation or even content creators who just want to pour out as much as possible now have technology to help it. There’s AI everywhere.

And yes. I’m using it.

But I’m also excited about the opportunities other business owners are creating for  me - because the more others create AI generic work, the more my “thinks” - what I call my own ideas, will stand out and be noticed.

They’ll have a different cadence, they’ll feel very human (and possibly even a bit flawed) and my people will find them



In this episode we go over why content marketing is even more of an opportunity for your small business than ever before, why you need to be creating “Confident content” and what I’m doing to help you do just that

In this episode we cover:
Why AI is a gift for us (and not for reasons you think)
What’s going to happen when we reach peak flood and why we need to ride the wave
How to connect better with your content 
What I’m doing to stand out in a sea of “sameness”
Why being brave, and being confident about your own voice matters now, more than ever. 

Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

One of the best parts of being a content marketing veteran (aka, in my 50’s and having been involved in content marketing in one way or the other for over twenty years) is seeing patterns show up in how technology impacts our content and our marketing.
The ebb and flow of “too much info” has been one that we’ve struggled with as humans since the internet became an integral part of our lives. 20 years ago I was writing keyword stuffed four-hundred word blogs for companies that had no consideration for the reader and were all about getting google to notice us. 
It worked for a bit. But then our human need for good content that actually informed us took over and the algorithms adjusted for us. 
AI is creating a flood. People who've been paralysed in content creation or even content creators who just want to pour out as much as possible now have technology to help it. There’s AI everywhere.
And yes. I’m using it.
But I’m also excited about the opportunities other business owners are creating for  me - because the more others create AI generic work, the more my “thinks” - what I call my own ideas, will stand out and be noticed.
They’ll have a different cadence, they’ll feel very human (and possibly even a bit flawed) and my people will find them
 
In this episode we go over why content marketing is even more of an opportunity for your small business than ever before, why you need to be creating “Confident content” and what I’m doing to help you do just that
In this episode we cover:
<ul>
<li aria-level="1">Why AI is a gift for us (and not for reasons you think)</li>
<li aria-level="1">What’s going to happen when we reach peak flood and why we need to ride the wave</li>
<li aria-level="1">How to connect better with your content </li>
<li aria-level="1">What I’m doing to stand out in a sea of “sameness”</li>
<li aria-level="1">Why being brave, and being confident about your own voice matters now, more than ever. </li>
</ul>
Important Links
<a href="https://www.rachelklaver.com/events">Come to Rachel’s Free content strategy workshops</a>
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://hellohumanbyrachelklaver.substack.com/">Rachel’s SUBSTACK</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="https://identify.ac-page.com/be-the-face-of-your-business-checklistcklist/">Download OUR free Face of your Business checklist</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>

Do You Need a Media Kit and What Do You Put Inside It?

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