In a world flooded with information, it can be difficult to distinguish fact from fiction. When it comes to skincare, there is plenty of misinformation doing the rounds. From viral TikTok beauty advice to celebrity claims and misleading marketing, the media and social media are filled with advice you shouldn’t be taking. And then there are the trends. It only takes a few hours for a beauty trend to go viral on social media, but if the information isn’t coming from a qualified expert, how can you be sure that it’s safe? Biomedical scientist and founder of Biomedical Emporium Skincare, Dr Judey Pretorius, gives us her professional opinion on some of the biggest beauty trends doing the round.