Impact and InfluenceImpact and Influence

Sarah Edwards: From Onboarding to Advocacy and the Blueprint for Client-Centric Growth

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In this episode of Impact and Influence series, Lauren sits down with Sarah Edwards, from Cotality, to unpack what exceptional client experience truly looks like in today’s rapidly evolving real estate landscape. Sarah shares why understanding the problem your customer is trying to solve is the real starting line, and how strong onboarding, clear communication, and meaningful feedback loops create lifelong advocates. This episode dives into operationalising “moments that matter,” leading teams with clarity, and building client experiences that deliver value well beyond the transaction.

 To find out more about Sarah | Sarah Edwards | Cotality

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