Ishan Galapathy delves into part three of the Unlock framework, focusing on expanding followers through effective branding and identity creation. If you have a new initiative to create change, how do you get your people on board? First, secure the commitment of your engaged members. They’re your secret agents who’ll kick off the revolution. Then, lure those on the fence with a bit of charm and patience. Next, slap a snazzy name on your project and give it a flashy logo — like Nike's "Just Do It" or Apple’s "Think Different" — it’ll foster greater engagement and pride among employees. Incorporate branding into every aspect of the program, from training sessions to materials and environments, to really drive home the engagement.

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