ET Startup SchoolET Startup School

How do I build a brand?

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Is there a science to naming your brand? What about choosing or designing your brand’s assets, such as a logo, jingle, colours or packaging? Should you sign on a celebrity or an influencer? Which platform should you advertise on, and is all marketing just performance marketing? Too many questions? Clear your confusion as your teacher, Shashank Mehta (Founder & CEO, The Whole Truth Foods) breaks down the art and science of building a brand.

You can follow our host Suresh Venkat on his social media: Twitter, Linkedin and Instagram

Catch the latest episode of ET Startup School on your favourite podcast streaming platform - ET Play, The Economic Times, Spotify, Google Podcasts, Apple Podcasts, JioSaavn, Amazon Music and Castbox.

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ET Startup School

A step-by-step guide to starting your startup and helping it succeed. Host Suresh Venkat quizzes sta 
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