ET Startup School
ET Startup School
A step-by-step guide to starting your startup and helping it succeed. Host Suresh Venkat quizzes startup entrepreneurs to put together a 12-step program for beginners. From the basics of "What do when I have a good idea?" to "How do I assess the market for my product?" and expanding to "Founder or Management, do I get a salary?", ET Startup School gets you the answers from founders who have cracke…Social links:
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Survived, Profitable, Listed. What Next?
Aditya Ghosh has worn several hats over a storied, and still continuing career - lawyer turned aviation entrepreneur, a restaurateur, an investor, a motivational speaker, an art collector, a dad, and then some. From explaining industry dynamics to solving startup challenges and doling out mentorshi…
42:04
Somebody wants to buy me out. Should I Sell?
Your startup has scaled up, and the market has taken notice. Potential suitors are hinting at an acquisition. How can you navigate deal structures, earnout periods, industry trends, and even payout terms and conditions? What should your response be to VCs, co-founders, team mates and more? Aakrit V…
35:05
How do I course correct?
Course correction is a term that traces its origins to sailing. This episode may help you navigate your startup ship out of troubled waters. Your teacher is Mayank Kumar, Co-Founder & MD, upGrad. Money is tight. Investors are scarce. Runways have shortened. What do you need to do to keep your busin…
42:10
Company Culture: Is that a real thing and how do I build one?
Should work be “like a family”? How do you manage office politics? Can you train for and enforce gender sensitivity? When is HR really needed, and what should their ideal role be? Fractal’s Srikanth Velamakanni breaks down what company culture really is and shares insights on fostering a workplace …
46:47
My startup is in trouble, What do I do?
You’re firing at all cylinders, but the results just don’t match. How do you assess and solve risks? Is there a troubleshooting playbook? Any frameworks to help you isolate and address concerns? Can funding help? Or should you just pack up? Learn what to do from Shivakumar Ganesan (Co-Founder & CEO…
34:52
How do I build a brand?
Is there a science to naming your brand? What about choosing or designing your brand’s assets, such as a logo, jingle, colours or packaging? Should you sign on a celebrity or an influencer? Which platform should you advertise on, and is all marketing just performance marketing? Too many questions? …
36:23
Topline Growth or Unit Economics? What should we chase?
Today’s class at ET Startup School is called Topline Growth or Unit Economics, what should I chase? Your teacher is Sandeep Deshmukh, the Co-Founder and CEO of ElasticRun, and a quintessential small-town boy who’s made it big. Sandeep Deshmukh is here to answer that all-important question - topline…
28:11
How do I find and pay the right people to join my start-up?
Everyone needs a great team. Which means, everyone needs brilliant team-mates. So, how can you find, hire and pay the right people to join me? Listen in to your teacher, Upasana Taku, the Co-founder and Chairperson of MobiKwik to find out. Mobikwik has over 120 million registered users, turned prof…
41:41
How do I prioritize spending?
Is there really a subtle art of spending money and spending it well? Or is it all a calculated science? Should you buy? Should you rent? Should you splurge on a fancy logo or a brand ambassador? What about employee compensation? Listen in to today’s class at ET Startup School to clear your doubts. …
37:43
When and how should I talk to a VC?
Welcome to today's class titled, "When and How should I talk to a VC?" Your teacher is Karthik Reddy, Co-Founder of Blume. Karthik co-founded Blume with Sanjay Nath in 2011. Since then, Blume has invested in over 100 companies, both B2B and B2C. Companies like Exotel, Unacademy, HealthifyMe and Rai…
36:46