If you've ever stared at a blank screen wondering what to write in your next email, there's a good chance you've been skipping straight to the content without doing the thinking that matters first. Before any strategy, any automation, and any single email, there are three questions worth asking. And once you start using them, you'll never approach email the same way again.

These questions work at every level of your email marketing: from your big picture strategy all the way down to the individual email you're about to send. They cut through the noise and get you clear on what your emails need to do.

You'll learn:

• The one question that stops you writing emails that feel "valuable" but completely miss the mark
• Why every email needs to ask something of your subscriber (even when it has nothing to do with buying)
• How to reverse-engineer your email content from the outcome you want, so nothing you send is wasted effort

Most email marketing advice focuses on what to write. These three questions are about what to think before you write anything. They push you to get clear on who you're talking to, what you need them to do, and what is standing between them and a yes.

The result? Emails that feel relevant, build a genuine two-way relationship, and move people toward your offer.

Want to see more of what I get up to when I’m not podcasting?

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