If you've ever spent a Saturday afternoon pouring over a swipe file, customising it, hitting send, and getting absolutely nothing back, this episode is for you. Not because you're doing it wrong. But because you've been sold the wrong solution.

Email writing is not email marketing. And the reason your results have stayed flat has nothing to do with your copy.

You'll learn:

• Why swipe files, custom GPTs, and copywriting courses keep delivering flat results (and it's not your fault)
• What email marketing actually is, according to the formal definitions (spoiler: none of them mention writing)
• The 7 areas to look at when your email marketing isn't working, so you can pinpoint the real problem

I used a garden analogy to explain this in the episode. I took it too far, and I stand by every second of it. The short version: copy is the pretty flowers. Everything else is the system that keeps them alive.

The good news? You don't need to tackle all seven drivers at once. You just need to figure out which one is your gap, fix that, and watch what changes.

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Watch the free mini training Beyond Words: The framework that shows you why your emails aren’t working (and what to do about)
• Join Engaging Emails
• 1-1 Consulting