Sending emails but not getting the results you want? Then this episode is for you!

When it comes to creating more sales conversions there are 6 key factors you want to look at for every single email or automation.

Inside this episode, I introduce The LIFT™ Model from Chris Goward and how it can be applied to email.

From increasing relevance to adding urgency to reducing anxiety, you’ll learn some of the simple tweeks that could just make all the difference.




Want to see more of what I get up to when I’m not podcasting? 


Hang out with me on Instagram @yaelkeon
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

Have my team get your email software setup via Email Automation Co

Sending emails but not getting the results you want? Then this episode is for you! When it comes to creating more sales conversions there are 6 key factors you want to look at for every single email or automation.
Inside this episode, I introduce <a href="https://conversion.com/framework/the-lift-model/">The LIFT™ Model</a> from Chris Goward and how it can be applied to email.
From increasing relevance to adding urgency to reducing anxiety, you’ll learn some of the simple tweeks that could just make all the difference. 
Want to see more of what I get up to when I’m not podcasting? 
 
<ul>
<li aria-level="1">Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li aria-level="1">Get on the waitlist for <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li aria-level="1">Watch the free masterclass: <a href="https://yaelkeon.com/masterclass/">The 4 Must-Have Emails for Sales Success &amp; Exactly How to Write them in 10 Minutes Flat</a></li>
</ul>
Have my team get your email software setup via <a href="https://emailautomationco.com/">Email Automation Co</a>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

Easy Email Marketing with Yael Keon

Easy Email Marketing podcast episodes to help increase your email sales.

Easy Email Marketing podcast episodes to help increase your email sales.

The Sales Experience

How to Increase Conversions

I surveyed my entire email list about their email marketing practices, and what I discovered left me shocked and a bit ranty!

In this behind-the-scenes episode, I'm revealing the surprising survey results that uncovered a major contradiction: nearly 70% of respondents want more sales, yet 62% send emails less than once a month (or never). This disconnect between goals and actions explains why so many businesses struggle with email marketing effectiveness.

You'll learn:
The startling contradiction between wanting sales but rarely sending emails
Why "waiting until everything is ready" is holding you back
How severely underutilised email marketing features are costing you sales
The truth about lead magnets and why people's lists aren't growing
Practical steps to start leveraging email marketing effectively (even if you're "not ready")

The bottom line? The survey results paint a clear picture: we want sales, but we're not consistently taking the actions needed to generate them. Whether you're waiting for the "perfect" website, neglecting your automations, or hoping your lead magnet will magically grow your list without promotion, it's time to break the pattern.

 

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

I surveyed my entire email list about their email marketing practices, and what I discovered left me shocked and a bit ranty!
In this behind-the-scenes episode, I'm revealing the surprising survey results that uncovered a major contradiction: nearly 70% of respondents want more sales, yet 62% send emails less than once a month (or never). This disconnect between goals and actions explains why so many businesses struggle with email marketing effectiveness.
You'll learn:
<ul>
<li>The startling contradiction between wanting sales but rarely sending emails</li>
<li>Why "waiting until everything is ready" is holding you back</li>
<li>How severely underutilised email marketing features are costing you sales</li>
<li>The truth about lead magnets and why people's lists aren't growing</li>
<li>Practical steps to start leveraging email marketing effectively (even if you're "not ready")</li>
</ul>
The bottom line? The survey results paint a clear picture: we want sales, but we're not consistently taking the actions needed to generate them. Whether you're waiting for the "perfect" website, neglecting your automations, or hoping your lead magnet will magically grow your list without promotion, it's time to break the pattern.
&nbsp;
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Survey Says: Time for an Email Marketing Reality Check

Ever found yourself staring at a blank screen, feeling that familiar cloud of writer's block hanging over you? You're not alone. The struggle isn't about motivation – it's about that subtle pressure we put on ourselves to create "incredibly valuable" content every single time.

In this episode, I'm sharing a simple but powerful mindset shift that helped one client transform her email strategy from a dreaded task to something she genuinely enjoys. Turns out, your subscribers may just be looking for some encouragement, not a comprehensive guide every week.

You'll learn:
Why the traditional "newsletter" approach might be holding you back
How shifting to personal letters can help overcome writer's block
10 gentle prompts to inspire meaningful emails when words don't flow
Ways to naturally mention your services without feeling pushy
How these true-to-you emails become powerful list-building tools
Finding the right balance between value and sales messages

The bottom line? You don't need elaborate productions or information overload. Just share one thoughtful insight consistently. Watch as your connection with subscribers deepens and email marketing becomes something you actually look forward to.

 

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

Ever found yourself staring at a blank screen, feeling that familiar cloud of writer's block hanging over you? You're not alone. The struggle isn't about motivation &ndash; it's about that subtle pressure we put on ourselves to create "incredibly valuable" content every single time.
In this episode, I'm sharing a simple but powerful mindset shift that helped one client transform her email strategy from a dreaded task to something she genuinely enjoys. Turns out, your subscribers may just be looking for some encouragement, not a comprehensive guide every week.
You'll learn:
<ul>
<li>Why the traditional "newsletter" approach might be holding you back</li>
<li>How shifting to personal letters can help overcome writer's block</li>
<li>10 gentle prompts to inspire meaningful emails when words don't flow</li>
<li>Ways to naturally mention your services without feeling pushy</li>
<li>How these true-to-you emails become powerful list-building tools</li>
<li>Finding the right balance between value and sales messages</li>
</ul>
The bottom line? You don't need elaborate productions or information overload. Just share one thoughtful insight consistently. Watch as your connection with subscribers deepens and email marketing becomes something you actually look forward to.
&nbsp;
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Mindset Shift - Letters not Newsletters

Ever poured your heart into writing brilliant email content only to be met with... crickets? No clicks, no conversions, just tumbleweeds rolling through your metrics? You're not alone.

In this episode, I introduce a deceptively simple yet powerful approach that could transform your email marketing results: The Sandwich Strategy.

You’ll learn:
Why traditional email content often fails to drive action
How to use the "sandwich" approach to enhance every email
Creative ways to utilise header sections
Why the footer might be your most valuable email real estate
How to make it personalised by using conditional content

The brilliant part? Most of these small tweeks can be set up once and used time and time again.

 

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

Ever poured your heart into writing brilliant email content only to be met with... crickets? No clicks, no conversions, just tumbleweeds rolling through your metrics? You're not alone.
In this episode, I introduce a deceptively simple yet powerful approach that could transform your email marketing results: The Sandwich Strategy.
You&rsquo;ll learn:
<ul>
<li>Why traditional email content often fails to drive action</li>
<li>How to use the "sandwich" approach to enhance every email</li>
<li>Creative ways to utilise header sections</li>
<li>Why the footer might be your most valuable email real estate</li>
<li>How to make it personalised by using conditional content</li>
</ul>
The brilliant part? Most of these small tweeks can be set up once and used time and time again.
&nbsp;
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

How to Increase Conversions

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Easy Email Marketing with Yael Keon

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