Ever poured your heart into writing brilliant email content only to be met with... crickets? No clicks, no conversions, just tumbleweeds rolling through your metrics? You're not alone.

In this episode, I introduce a deceptively simple yet powerful approach that could transform your email marketing results: The Sandwich Strategy.

You’ll learn:
Why traditional email content often fails to drive action
How to use the "sandwich" approach to enhance every email
Creative ways to utilise header sections
Why the footer might be your most valuable email real estate
How to make it personalised by using conditional content

The brilliant part? Most of these small tweeks can be set up once and used time and time again.

 

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

Ever poured your heart into writing brilliant email content only to be met with... crickets? No clicks, no conversions, just tumbleweeds rolling through your metrics? You're not alone.
In this episode, I introduce a deceptively simple yet powerful approach that could transform your email marketing results: The Sandwich Strategy.
You&rsquo;ll learn:
<ul>
<li>Why traditional email content often fails to drive action</li>
<li>How to use the "sandwich" approach to enhance every email</li>
<li>Creative ways to utilise header sections</li>
<li>Why the footer might be your most valuable email real estate</li>
<li>How to make it personalised by using conditional content</li>
</ul>
The brilliant part? Most of these small tweeks can be set up once and used time and time again.
&nbsp;
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

Easy Email Marketing with Yael Keon

Want More Clicks and Conversions? Try This

Ever found yourself staring at a blank screen, feeling that familiar cloud of writer's block hanging over you? You're not alone. The struggle isn't about motivation – it's about that subtle pressure we put on ourselves to create "incredibly valuable" content every single time.

In this episode, I'm sharing a simple but powerful mindset shift that helped one client transform her email strategy from a dreaded task to something she genuinely enjoys. Turns out, your subscribers may just be looking for some encouragement, not a comprehensive guide every week.

You'll learn:
Why the traditional "newsletter" approach might be holding you back
How shifting to personal letters can help overcome writer's block
10 gentle prompts to inspire meaningful emails when words don't flow
Ways to naturally mention your services without feeling pushy
How these true-to-you emails become powerful list-building tools
Finding the right balance between value and sales messages

The bottom line? You don't need elaborate productions or information overload. Just share one thoughtful insight consistently. Watch as your connection with subscribers deepens and email marketing becomes something you actually look forward to.

 

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

Ever found yourself staring at a blank screen, feeling that familiar cloud of writer's block hanging over you? You're not alone. The struggle isn't about motivation &ndash; it's about that subtle pressure we put on ourselves to create "incredibly valuable" content every single time.
In this episode, I'm sharing a simple but powerful mindset shift that helped one client transform her email strategy from a dreaded task to something she genuinely enjoys. Turns out, your subscribers may just be looking for some encouragement, not a comprehensive guide every week.
You'll learn:
<ul>
<li>Why the traditional "newsletter" approach might be holding you back</li>
<li>How shifting to personal letters can help overcome writer's block</li>
<li>10 gentle prompts to inspire meaningful emails when words don't flow</li>
<li>Ways to naturally mention your services without feeling pushy</li>
<li>How these true-to-you emails become powerful list-building tools</li>
<li>Finding the right balance between value and sales messages</li>
</ul>
The bottom line? You don't need elaborate productions or information overload. Just share one thoughtful insight consistently. Watch as your connection with subscribers deepens and email marketing becomes something you actually look forward to.
&nbsp;
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Mindset Shift - Letters not Newsletters

A big announcement this week with the doors opening of The Email Experience VIP Edition!

Inside this episode, I’m giving you a glimpse into the behind the scenes thought process when it comes to creating a new offer. This includes a bit of trip down memory lane about the different offers I have had, lessons learnt, mistakes made and why I feel like there is a huge need for extra, personalised support in the email marketing space.

This is how The Email Experience VIP edition was born.

Doors are open now until Friday 28th February or until all spaces are sold (it is capped to 20 people!).

Learn more at yaelkeon.com/vip

 

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

A big announcement this week with the doors opening of The Email Experience VIP Edition!
Inside this episode, I&rsquo;m giving you a glimpse into the behind the scenes thought process when it comes to creating a new offer. This includes a bit of trip down memory lane about the different offers I have had, lessons learnt, mistakes made and why I feel like there is a huge need for extra, personalised support in the email marketing space.
This is how The Email Experience VIP edition was born.
Doors are open now until Friday 28th February or until all spaces are sold (it is capped to 20 people!).
Learn more at <a href="http://yaelkeon.com/vip">yaelkeon.com/vip</a>
&nbsp;
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Why I Created The Email Experience VIP Edition

Have you seen those ads for the latest and greatest all-in-one business sales system that will magically do everything for you and have you swimming on conversions?

Yeah me too.

And every time it makes me roll my eyes because it is nothing new. In 90% of cases they don’t actually do anything that you don’t already have the ability to do with software you already have.

Your email marketing software has this ability. Has these possibilities. You just maybe haven’t seen its true potential.

Inside this episode, I’m sharing 8 different things your email marketing software can do for you to make it into the true backbone of your business.

From generating leads to sales conversion to customer service to systems integration to market research, email marketing can do a lot more for you than you think.

Have a listen and then if you want to explore even more, make sure to check out my upcoming FREE & LIVE masterclass Your Untapped Sales Machine: 5 Quick-Win Strategies to Unlock the Power of your Email List on February 24th.

Register at yaelkeon.com/untapped

 

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

Have you seen those ads for the latest and greatest all-in-one business sales system that will magically do everything for you and have you swimming on conversions?
Yeah me too.
And every time it makes me roll my eyes because it is nothing new. In 90% of cases they don&rsquo;t actually do anything that you don&rsquo;t already have the ability to do with software you already have.
Your email marketing software has this ability. Has these possibilities. You just maybe haven&rsquo;t seen its true potential.
Inside this episode, I&rsquo;m sharing 8 different things your email marketing software can do for you to make it into the true backbone of your business.
From generating leads to sales conversion to customer service to systems integration to market research, email marketing can do a lot more for you than you think.
Have a listen and then if you want to explore even more, make sure to check out my upcoming FREE &amp; LIVE masterclass Your Untapped Sales Machine: 5 Quick-Win Strategies to Unlock the Power of your Email List on February 24th.
Register at <a href="http://yaelkeon.com/untapped">yaelkeon.com/untapped</a>
&nbsp;
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Want More Clicks and Conversions? Try This

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