Ever poured your heart into writing brilliant email content only to be met with... crickets? No clicks, no conversions, just tumbleweeds rolling through your metrics? You're not alone.

In this episode, I introduce a deceptively simple yet powerful approach that could transform your email marketing results: The Sandwich Strategy.

You’ll learn:
Why traditional email content often fails to drive action
How to use the "sandwich" approach to enhance every email
Creative ways to utilise header sections
Why the footer might be your most valuable email real estate
How to make it personalised by using conditional content

The brilliant part? Most of these small tweeks can be set up once and used time and time again.

 

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

Ever poured your heart into writing brilliant email content only to be met with... crickets? No clicks, no conversions, just tumbleweeds rolling through your metrics? You're not alone.
In this episode, I introduce a deceptively simple yet powerful approach that could transform your email marketing results: The Sandwich Strategy.
You&rsquo;ll learn:
<ul>
<li>Why traditional email content often fails to drive action</li>
<li>How to use the "sandwich" approach to enhance every email</li>
<li>Creative ways to utilise header sections</li>
<li>Why the footer might be your most valuable email real estate</li>
<li>How to make it personalised by using conditional content</li>
</ul>
The brilliant part? Most of these small tweeks can be set up once and used time and time again.
&nbsp;
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

Easy Email Marketing with Yael Keon

Want More Clicks and Conversions? Try This

You're using AI to speed things up. But you’re always wondering…. does this still sound like me? Or am I just publishing the same generic content as everyone else?

Trust is at an all-time low right now, and audiences are getting better at sniffing out the AI-generated stuff.

But it’s not all bad news. Small businesses are still the most trusted institutions out there. You have a real advantage, if you stay human.

In this episode, I'm sharing six practical ways to use AI with integrity, so you get all the time and energy benefits without losing your voice, your values, or your audience's trust.

You'll learn:
Why "rubbish in, rubbish out" is the most important AI principle you'll ever apply
How to use external research in AI without accidentally publishing made-up statistics
The overlooked goldmine sitting in your existing content (and how to feed it to your AI)
A simple way to weave your real stories, opinions, and personality into AI-generated content
How to build a checking skill that reviews your content against your brand before you hit publish

The businesses that will cut through the noise aren't the ones handing everything over to AI. They're the ones using it to free up time and energy and then showing up more, connecting more, and sharing more of themselves. That's your edge.

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

You're using AI to speed things up. But you&rsquo;re always wondering&hellip;. does this still sound like me? Or am I just publishing the same generic content as everyone else?
Trust is at an all-time low right now, and audiences are getting better at sniffing out the AI-generated stuff.
But it&rsquo;s not all bad news. Small businesses are still the most trusted institutions out there. You have a real advantage, if you stay human.
In this episode, I'm sharing six practical ways to use AI with integrity, so you get all the time and energy benefits without losing your voice, your values, or your audience's trust.
You'll learn:
<ul>
<li>Why "rubbish in, rubbish out" is the most important AI principle you'll ever apply</li>
<li>How to use external research in AI without accidentally publishing made-up statistics</li>
<li>The overlooked goldmine sitting in your existing content (and how to feed it to your AI)</li>
<li>A simple way to weave your real stories, opinions, and personality into AI-generated content</li>
<li>How to build a checking skill that reviews your content against your brand before you hit publish</li>
</ul>
The businesses that will cut through the noise aren't the ones handing everything over to AI. They're the ones using it to free up time and energy and then showing up more, connecting more, and sharing more of themselves. That's your edge.
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

The AI Upgrade 3: AI with Integrity - How to Stay Human

If you've been using Claude like a chat box, you're leaving the best part untouched. Skills are what transform AI from a helpful tool into something that genuinely works for you, running in the background, knowing your voice, following your process, without you having to explain it every single time.

This is part two of my AI upgrade series (go back and listen to Episode 149 first if you haven't, as it sets the whole scene). Today we're going deep on the five types of skills you'll want to build in your Claude account and exactly where to start.

You'll learn:
The five layers of skills every business owner should have (from brand voice to client-specific systems)
Why skills are different from just attaching a document to a project (and why that distinction matters)
How to create your first skill in as little as 2 minutes, even if you've never done anything like this before

Think of a skill like writing your team a procedures manual. You document how you want things done, your voice, your frameworks, your process, and from that point on, Claude just knows. No reminding, no reattaching documents, no micromanaging. It follows the playbook every time, whether you're in a chat or a project.

If you've got a brand voice document sitting somewhere already, this is the perfect place to start.

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

If you've been using Claude like a chat box, you're leaving the best part untouched. Skills are what transform AI from a helpful tool into something that genuinely works for you, running in the background, knowing your voice, following your process, without you having to explain it every single time.
This is part two of my AI upgrade series (go back and listen to Episode 149 first if you haven't, as it sets the whole scene). Today we're going deep on the five types of skills you'll want to build in your Claude account and exactly where to start.
You'll learn:
<ul>
<li>The five layers of skills every business owner should have (from brand voice to client-specific systems)</li>
<li>Why skills are different from just attaching a document to a project (and why that distinction matters)</li>
<li>How to create your first skill in as little as 2 minutes, even if you've never done anything like this before</li>
</ul>
Think of a skill like writing your team a procedures manual. You document how you want things done, your voice, your frameworks, your process, and from that point on, Claude just knows. No reminding, no reattaching documents, no micromanaging. It follows the playbook every time, whether you're in a chat or a project.
If you've got a brand voice document sitting somewhere already, this is the perfect place to start.
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

The AI Upgrade 2: Add These 5 Skills and Watch What Happens

If AI still feels like something you dip in and out of for the occasional email subject line, this episode is going to change how you see it entirely. What if instead of a chat box, you had a fully functioning marketing department, one that knows your voice, your clients, your frameworks, and your way of thinking, available to you 24/7?

This is the first in a series where I am pulling back the curtain on exactly how I have been using Claude AI to build out the kind of marketing system I have always wanted but never had the time to create.

You'll learn:
The key elements of Claude AI (from chat to deep research to projects to skills) and what each one actually does
How to think about AI as a marketing department rather than just a tool you prompt
Where to start if you are overwhelmed, and why one or two small workflows can make a bigger difference than you think

This is not about prompts or custom GPTs. It is about building something that runs in the background, does the thinking with you, and stops you from having to repeat yourself every single session. Whether you are a total beginner or already dabbling, this episode lays the foundation for everything that comes next in this series.

If you have not yet tried deep research mode, that is your first quick win. Send Claude off for 20 minutes to do a target market sentiment analysis and see what comes back. It is genuinely a gold mine.

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

If AI still feels like something you dip in and out of for the occasional email subject line, this episode is going to change how you see it entirely. What if instead of a chat box, you had a fully functioning marketing department, one that knows your voice, your clients, your frameworks, and your way of thinking, available to you 24/7?
This is the first in a series where I am pulling back the curtain on exactly how I have been using Claude AI to build out the kind of marketing system I have always wanted but never had the time to create.
You'll learn:
<ul>
<li>The key elements of Claude AI (from chat to deep research to projects to skills) and what each one actually does</li>
<li>How to think about AI as a marketing department rather than just a tool you prompt</li>
<li>Where to start if you are overwhelmed, and why one or two small workflows can make a bigger difference than you think</li>
</ul>
This is not about prompts or custom GPTs. It is about building something that runs in the background, does the thinking with you, and stops you from having to repeat yourself every single session. Whether you are a total beginner or already dabbling, this episode lays the foundation for everything that comes next in this series.
If you have not yet tried deep research mode, that is your first quick win. Send Claude off for 20 minutes to do a target market sentiment analysis and see what comes back. It is genuinely a gold mine.
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Want More Clicks and Conversions? Try This

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