As World Allergy Week (21–27 June 2026) shines a spotlight on the growing burden of allergic disease, health experts are warning that allergies are becoming one of the most significant chronic health challenges globally. The World Allergy Organization's 2026 theme, "Allergy Care Is Essential Care," highlights the need for earlier diagnosis, better management and greater public awareness. Allergic diseases affect hundreds of millions of people worldwide and can range from mild symptoms to life-threatening anaphylaxis. Many people think allergies mean a runny nose during spring. The reality is far more serious. Food allergies, asthma, eczema and allergic reactions are increasing at an alarming rate, with experts warning that allergic diseases are now among the world's fastest-growing chronic health conditions. For some individuals, exposure to a hidden ingredient or unexpected allergen can trigger a severe medical emergency within minutes. Yet despite the risks, allergies remain widely misunderstood, underdiagnosed and often ignored until a crisis occurs. This World Allergy Week, fitness presenter, wellness correspondent and burnout and mental fitness coach Liezel van der Westhuizen explores why allergy care is essential care. Discover the real impact allergies have on families, workplaces and schools, why food labelling matters more than ever, the symptoms you should never ignore and the practical steps that can help reduce risk. This insightful conversation highlights how better awareness, earlier diagnosis and informed choices can lead to fewer emergencies, improved health outcomes and greater confidence in everyday life.