Anthony Franklin, the Head of Revenue for Ava, a SaaS platform that provides real-time captions using AI and human intelligence. In this episode, Anthony dives into the topic of accessibility for underserved populations and how it impacts the business bottom line.  He shares insights on understanding what your target audience wants and building a product-led growth strategy.

Key Takeaways:

• How sales have fundamentally changed when marketing innovative products
• The importance of having demos to prove that you can solve a customer's problem
• How Ava is improving the accuracy of captions for the 450 million people globally who have some form of hearing loss?
• The importance of having real people behind the technology and being passionate about the work.
  
  

Quote of the Show (12:30):  

“There's a stigma around getting an accommodation. People are afraid to say, I need this tool to be productive at work. So they don’t. They just suffer.”

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Ways to connect with Anthony Franklin:

LinkedIn - https://www.linkedin.com/in/anthonyfranklin1/

Company website - https://www.ava.me/

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