Nitzan Shaer is the CEO and Co-founder of WEVO, a user research platform that leverages AI to deliver reliable insights in a fraction of the time traditional tools require. In this episode, KJ and Nitzan explore the impact of AI and simulated audiences in the design phase, discussing how companies can now predict user responses and save significant costs. With insights on the rising expectations of digital experiences and the necessity of early feedback, the episode highlights WEVO's role in optimizing products before launch, ensuring high-quality customer interactions.

Key Takeaways:

01:35 The Importance of Customer Experience

08:31 The Shift in Business Paradigms

09:06 MasterCard's Approach to Customer Experience

13:42 The Role of AI in Digital Experiences

17:09 The Future of Marketing and Product Design

Quote of the Show (16:00):

“A/B testing is not about taking a bad product and A/B testing your way to success. It's a polishing tool." – Nitzan Shaer

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Ways to connect with Nitzan Shaer:

LinkedIn: https://www.linkedin.com/in/nshaer/

Company Website: http://www.wevoconversion.com 

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