Netflix Said It Would Never Run Ads. Now 190 Million People Are Watching Them.

Netflix spent over a decade telling the world it would never run ads. Then it did — and in less than three years, 190 million people a month are watching them. In this episode, Shannon and Krystal break down how Netflix made the shift, who's actually watching on the ad-supported tier, and what tha…

REPLAY: The 2026 Digital Marketing Landscape: AI Search, Connected TV, and Privacy-First Targeting

This is a replay of the podcast from Nov. 20, 2025. The digital marketing landscape is shifting faster than ever, and 2026 will separate businesses that adapt from those left behind. In this episode, Shannon Allen and Krystal Vivian explore the three critical trends reshaping how consumers discov…

AI Didn't Kill Paid Search. It Made It More Valuable.

AI didn't kill paid search. It actually made it more valuable — and most business owners don't know that yet. In this episode, Shannon and Krystal break down what's really happening with search in 2026. Organic traffic is down, zero-click searches now make up 60% of all queries, and AI overviews a…

Cable Is Losing 3,500 Customers a Day. Is Your Marketing Budget Keeping Up?

Cable is losing 3,500 customers a day — and if your ad budget hasn't moved with the audience, you're already behind. In this episode, Shannon and Krystal break down where TV viewership actually stands in 2026. Streaming now accounts for nearly half of all television consumption, and the numbers ar…

How Your Business Listings Could Be Costing You $21,000 a Year

Your business listings could be losing you $21,000 a year — and you might not even know it's wrong. In this episode, Krystal Vivian sits down with FDS Social Media Specialist and Location Concierge expert Melissa Weirick to talk about one of the most overlooked pieces of a business's digital prese…

Location Intelligence: The Tool That Turns Foot Traffic Into Strategy

What if you could see exactly how many people walked into your competitor's location last month — and where they came from? Your customers are telling you something every time they walk through your door, and in this episode, Krystal sits down with FDS's own Location Intelligence specialist, Megan …

Live Sports Moved to Streaming (And Your Ad Budget Should Too)

Live sports used to be the one thing keeping cable alive. Not anymore. In this episode, Shannon and Krystal discuss why streaming platforms now own live sports—and what that means for your advertising budget. From exclusive NFL games you literally can't watch on cable to the real cost of college b…

The Great TV Shift: Why Cable & Broadcast Are Losing the War

Cable and broadcast TV aren't just declining—they're collapsing. Streaming has officially taken over, hitting an all-time record while cable dropped to its lowest viewership ever. If your video advertising budget still heavily favors traditional TV, the math isn't working in your favor. In this ep…

AI Search Is Killing Organic Traffic: Here's How to Show Up in ChatGPT Instead

Organic search traffic is down 25% and 60% of searches now end without anyone clicking to a website. AI is answering questions directly on Google, ChatGPT, Claude, and other platforms. What does that mean for local businesses? In this episode, Shannon and Krystal dive deep into what's happening …

Digital Marketing Strategy 2026: CTV, AI Search, and ROI Tracking

The digital marketing landscape is undergoing its biggest transformation yet, and 2026 is the year businesses need to make critical decisions about where to invest their budgets. Shannon and Krystal break down the seismic shifts reshaping the industry: the complete dominance of Connected TV over t…