Digital Marketing ROWhy?
Digital Marketing ROWhy?
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue? Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why shou…Social links:
Live Sports Moved to Streaming (And Your Ad Budget Should Too)
Live sports used to be the one thing keeping cable alive. Not anymore. In this episode, Shannon and Krystal discuss why streaming platforms now own live sports—and what that means for your advertising budget. From exclusive NFL games you literally can't watch on cable to the real cost of college b…
18:46
The Great TV Shift: Why Cable & Broadcast Are Losing the War
Cable and broadcast TV aren't just declining—they're collapsing. Streaming has officially taken over, hitting an all-time record while cable dropped to its lowest viewership ever. If your video advertising budget still heavily favors traditional TV, the math isn't working in your favor. In this ep…
19:47
AI Search Is Killing Organic Traffic: Here's How to Show Up in ChatGPT Instead
Organic search traffic is down 25% and 60% of searches now end without anyone clicking to a website. AI is answering questions directly on Google, ChatGPT, Claude, and other platforms. What does that mean for local businesses? In this episode, Shannon and Krystal dive deep into what's happening …
26:33
Digital Marketing Strategy 2026: CTV, AI Search, and ROI Tracking
The digital marketing landscape is undergoing its biggest transformation yet, and 2026 is the year businesses need to make critical decisions about where to invest their budgets. Shannon and Krystal break down the seismic shifts reshaping the industry: the complete dominance of Connected TV over t…
46:38
2025 In Review: Our Favorite Episodes of Digital Marketing RoWHY?
The year is wrapping up, and Shannon and Krystal are looking back at their favorite podcast episodes of 2025. From balancing work and motherhood with the FDS team to understanding the streaming TV tipping point that changed advertising forever, they share which conversations resonated most and why…
17:18
Social Media Trends 2026: AI Content, Attention Battles, and Why Followers Don't Matter Anymore
Social media is more crowded than ever, and the rules are changing fast. In this episode, Krystal Vivian takes over the podcast with the FDS social team—Joe Kuharic and Melissa Weirick—to reveal what's really working (and what's not) as we head into 2026. They tackle the AI paradox that's flooding…
33:39
The 2026 Digital Marketing Landscape: AI Search, Connected TV, and Privacy-First Targeting
The digital marketing landscape is shifting faster than ever, and 2026 will separate businesses that adapt from those left behind. In this episode, Shannon Allen and Krystal Vivian explore the three critical trends reshaping how consumers discover and engage with brands: the AI search revolution t…
31:02
What Your Digital Marketing Agency Isn't Telling You About ROI Reporting
This week Shannon Allen sits down with Krystal Vivian to discuss her new role as Director of Client Services at FDS. In this candid conversation, Krystal reveals what most digital marketing agencies won't tell you about ROI reporting—and why tracking impressions and reach doesn't actually prove res…
29:53
Tip Tuesday: How Display Ads Build Stronger Connections With Your Audience
It's Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, senior digital marketing consultant, about how programmatic display ads can help businesses build stronger connections with their target audience. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook F…
03:21
Planning Your 2026 Marketing Budget: Part 2
Welcome back to Part 2 of Digital Marketing RoWhy's budget planning series! Shannon Allen and Krystal Vivian continue their deep dive into the biggest trends reshaping digital marketing in 2026 and what they mean for your budget. If you've been hearing buzzwords like AI search, connected TV, and …
26:20