Digital Marketing ROWhy?
Digital Marketing ROWhy?
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue? Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why shou…Social links:
2025 In Review: Our Favorite Episodes of Digital Marketing RoWHY?
The year is wrapping up, and Shannon and Krystal are looking back at their favorite podcast episodes of 2025. From balancing work and motherhood with the FDS team to understanding the streaming TV tipping point that changed advertising forever, they share which conversations resonated most and why…
17:18
Social Media Trends 2026: AI Content, Attention Battles, and Why Followers Don't Matter Anymore
Social media is more crowded than ever, and the rules are changing fast. In this episode, Krystal Vivian takes over the podcast with the FDS social team—Joe Kuharic and Melissa Weirick—to reveal what's really working (and what's not) as we head into 2026. They tackle the AI paradox that's flooding…
33:39
The 2026 Digital Marketing Landscape: AI Search, Connected TV, and Privacy-First Targeting
The digital marketing landscape is shifting faster than ever, and 2026 will separate businesses that adapt from those left behind. In this episode, Shannon Allen and Krystal Vivian explore the three critical trends reshaping how consumers discover and engage with brands: the AI search revolution t…
31:02
What Your Digital Marketing Agency Isn't Telling You About ROI Reporting
This week Shannon Allen sits down with Krystal Vivian to discuss her new role as Director of Client Services at FDS. In this candid conversation, Krystal reveals what most digital marketing agencies won't tell you about ROI reporting—and why tracking impressions and reach doesn't actually prove res…
29:53
Tip Tuesday: How Display Ads Build Stronger Connections With Your Audience
It's Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, senior digital marketing consultant, about how programmatic display ads can help businesses build stronger connections with their target audience. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook F…
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Planning Your 2026 Marketing Budget: Part 2
Welcome back to Part 2 of Digital Marketing RoWhy's budget planning series! Shannon Allen and Krystal Vivian continue their deep dive into the biggest trends reshaping digital marketing in 2026 and what they mean for your budget. If you've been hearing buzzwords like AI search, connected TV, and …
26:20
Tip Tuesday: For TV Commercials, Choose Your Audience, Not A Program
This Tip Tuesday, Shannon shares a tip from Hannah Purucker, campaign specialist at FDS, about why choosing your target audience as opposed to a specific program can drive more ROI for businesses. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital So…
03:47
Tip Tuesday: The Most Successful Blogs Are Written For People, Not Robots
Happy Tip Tuesday! This week, Shannon shares at tip from Joe Kuharic, social media specialist at FDS, about why blogs written for people tend to get more traffic, both from search and AI tools. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solu…
03:23
Planning Your 2026 Marketing Budget: Part 1
Join Shannon Allen and Krystal Vivian as they dive into everything you need to know about finishing the year strong and setting yourself up for success in 2026. If you're in the thick of budget planning season (or avoiding it), this conversation is packed with real talk about the shifts happening …
24:48
Tip Tuesday: How Credit Unions Can Ensure Their Own Long-Term Success
Happy Tip Tuesday! This week, Shannon shares a tip from Derek Falter, digital marketing consultant, about why credit unions need to pivot their marketing strategies for younger audiences. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions …
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