Social media is more crowded than ever, and the rules are changing fast.

In this episode, Krystal Vivian takes over the podcast with the FDS social team—Joe Kuharic and Melissa Weirick—to reveal what's really working (and what's not) as we head into 2026. They tackle the AI paradox that's flooding feeds with soulless content, explain why chasing follower counts is a waste of time, and share exactly how to capture attention in a world where you're competing with everyone from wedding photos to sponsored ads.

If you're wondering how to make social media actually work for your business next year, this behind-the-scenes conversation with the team managing it all is essential listening.

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