Digital Marketing ROWhy?Cable is losing 3,500 customers a day — and if your ad budget hasn't moved with the audience, you're already behind.
In this episode, Shannon and Krystal break down where TV viewership actually stands in 2026. Streaming now accounts for nearly half of all television consumption, and the numbers are still moving. They walk through how the landscape is divided between broadcast, cable, streaming, and the walled gardens that confuse most business owners, and why the platform your audience is "on" might not be the one worth buying.
If you've ever wondered whether CTV makes sense for your business, or you're still spending where you've always spent, this conversation will give you a clearer picture of where to start.
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Digital Marketing ROWhy?
As a business owner, you likely have two main questions every time someone starts talking about mark…Social links
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