Organic search traffic is down 25% and 60% of searches now end without anyone clicking to a website.

AI is answering questions directly on Google, ChatGPT, Claude, and other platforms.

What does that mean for local businesses?

In this episode, Shannon and Krystal dive deep into what's happening with AI search and why traditional SEO is no longer enough. They discuss the difference between traditional blog content and AI Answer Blogs, explain how AI platforms decide which businesses to cite as authoritative sources, and share the exact strategies local businesses need to implement now to show up when potential customers are asking AI for recommendations.

If you're wondering why your website traffic is dropping or how to adapt to this massive shift in search behavior, this conversation provides the roadmap to staying visible and competitive in the AI search era.

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