Authority Podcasting: The Complete Call For Content PlaybookAuthority Podcasting: The Complete Call For Content Playbook

Finding the Perfect Guests for Your Podcast

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B2B Podcast Playbook

The Call for Content Marketing Playbooks—now in audio format. Learn the end-to-end strategies for creating a successful B2B podcast, and more. Get th 
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This episode discusses the goals you have set for your business, and how they affect what type of guest you should consider for your show. 

Before leaping into your search for the perfect guest, ensure that you can offer your guests something of value. 

 

Do you know what your business niche is? Is your knowledge valuable? This episode will help you answer those questions.

Transcript, with all resources mentioned, can be found in the B2B Podcast Playbook.

 

Topics Covered and Their Timestamps:

What are your goals? (00:38)

  • if you’re creating a Top of the Market show (01:51)

What is your business niche? (02:17)

What do you have to offer your guests? (02:52)

Guests to fit your goals. (04:13)

  • Your guest personas (04:25)
  • Building personas (05:36)
    • Examples (05:55)
  • Facebook
  • X (Twitter)
  • WhatsApp
  • Email
  • Download

In 2 playlist(s)

  1. B2B Podcast Playbook

    5 clip(s)

  2. Authority Podcasting: The Playbook

    27 clip(s)

Authority Podcasting: The Complete Call For Content Playbook

The Call for Content Marketing Playbooks—now in audio format. Learn the end-to-end strategies for cr 
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