Authority Podcasting: The Complete Call For Content Playbook
B2B Podcast Playbook
Playlist by Authority Podcasting: The Complete Call For Content PlaybookThe Call for Content Marketing Playbooks—now in audio format. Learn the end-to-end strategies for creating a successful B2B podcast, and more. Get the full text and resources at: https://www.callforc…Follow the podcast:
5 clip(s) in playlist
Why and Which Kind of B2B Interview Podcast is Right for Your Business
Today we will discover why to host B2B interview podcasts. We will also cover three main kinds of B2B interview podcasts, going over their pros and cons to find which suits your business. Transcript, with all resources mentioned, can be found in the B2B Podcast Playbook. Topics Covered and Thei…
14:15
Doing The Math
Join us in calculating the ROI from leads generated by your podcast to see if B2B podcasts will be profitable for you. This tool will only be useful for authority building podcasts, so if you aim to create a culture or top of the market show, this episode won’t be of value to you. Transcript, wi…
03:31
Finding the Perfect Guests for Your Podcast
This episode discusses the goals you have set for your business, and how they affect what type of guest you should consider for your show. Before leaping into your search for the perfect guest, ensure that you can offer your guests something of value. Do you know what your business niche is?…
07:12
The Actual How-to
When deciding to implement a podcast, there are three main aspects you need to keep in mind, namely, inviting guests, equipment, and the process. Today we discuss how to compile an outreach plan, what you will need in terms of technology, and the processes for how to schedule and format your show…
09:56
Marketing and Repurposing Your Podcast
With this series coming to an end, we will cover marketing and repurposing your podcast. For marketing, we will cover Authority Builders, Top of the Market shows, and culture shows. And on the topic of repurposing, we will speak on using infographics and Social media. Transcript, with all reso…
04:54