Join us in calculating the ROI from leads generated by your podcast to see if B2B podcasts will be profitable for you. 

This tool will only be useful for authority building podcasts, so if you aim to create a culture or top of the market show, this episode won’t be of value to you.

Transcript, with all resources mentioned, can be found in the B2B Podcast Playbook.

Topics Covered and Their Timestamps:

Is a B2B podcast worth it? (00:24)

If you are creating a lead generating show (00:41)

What numbers you need (01:00)

The formula (01:15)

Doing the math for your business (02:34)

(To get to the handy calculator mentioned go to the B2B Podcast Playbook and scroll down to the “Doing the math for your business” section.)