Produce lasting, evergreen content; this episode is aimed at helping you decide on topics, improve quality, and explaining why quality matters. 

We will cover all the basics from title to time spent compiling an eBook, and the process of planning it.

Transcript, with all resources mentioned, can be found in the eBook Playbook.

Topics Covered and Their Timestamps:

Choose the right topic for your audience (00:22)

• Go to places for deciding what you are writing about (00:45)

Customer research and title testing (01:09)

• Use a catchy title (02:00)

Quality Matters (02:16)

• How much time it will require (02:38)
• Repurpose high-performing content (03:00)
• Build evergreen resources (03:44)
• Why create high-quality content (04:14)