The Real Key to Authority: What is it and Why do I Want it
This podcast series sets the foundation for the approach taken by Call for Content and is designed to be a single reliable reference source for authority marketing. How quickly you see results depends on the level of your authority, good content sets the tone it will follow. As a consultant, aut…
18 Authority plays we’re already using
There are 18 ways you could already be building authority; This episode will guide you through each of the 18 plays and how to apply them to build authority. Transcript, with all resources mentioned, can be found in the Authority Marketing Playbook. Topics Covered and Their Timestamps: Educati…
Choosing What to Specialize in
Find your ideal niche and build your authority around it planning your authority roadmap! This episode will help you know where you should put your focus and how to let your audience know your focus! Transcript, with all resources mentioned, can be found in the Authority Marketing Playbook. Top…
Call for Content’s Approach to Authority Marketing
What are your goals, and how do they make your content unique? Authority building is how you, the consultant, reach and influence prospects and customers. To achieve this, you will need a unique standpoint, as well as the ability to identify the key aspects that make your business and your audi…
Podcast Production and Content Promotion
The main focus is to produce a podcast that builds authority. To do that, you need to pay close attention to format and schedule, finding and inviting guests, and the actual production of the show. Join our episode today as we cover these critical steps in planning. Transcript, with all resour…
2 Strategies to Promote Authority-based Content
When looking for influencers and partners, there are many from each corner of the globe! It can be difficult to sieve through the list to find the right people. Find out today, how to thin out the herd as well as how to do email outreach the right way. Transcript, with all resources mentioned, …
Why and Which Kind of B2B Interview Podcast is Right for Your Business
Today we will discover why to host B2B interview podcasts. We will also cover three main kinds of B2B interview podcasts, going over their pros and cons to find which suits your business. Transcript, with all resources mentioned, can be found in the B2B Podcast Playbook. Topics Covered and Thei…
Doing The Math
Join us in calculating the ROI from leads generated by your podcast to see if B2B podcasts will be profitable for you. This tool will only be useful for authority building podcasts, so if you aim to create a culture or top of the market show, this episode won’t be of value to you. Transcript, wi…
Finding the Perfect Guests for Your Podcast
This episode discusses the goals you have set for your business, and how they affect what type of guest you should consider for your show. Before leaping into your search for the perfect guest, ensure that you can offer your guests something of value. Do you know what your business niche is?…
The Actual How-to
When deciding to implement a podcast, there are three main aspects you need to keep in mind, namely, inviting guests, equipment, and the process. Today we discuss how to compile an outreach plan, what you will need in terms of technology, and the processes for how to schedule and format your show…