ET: Business of SportsET: Business of Sports
ET: Business of Sports

ET: Business of Sports

The Indian sports industry spend surpassed Rs 9,500 crore in 2021 and is set to post strong growth. Development is taking place on several fronts. PEs, VCs and SPACs are joining the financing bandwagon. Technology and data continue to gain prominence in sports. Mushrooming of professional sports leagues and record-breaking deals, be it auctions, sponsorships, or partnerships. ET Business of Sport 
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