On part 1 of this special two part episode we introduce our guest co-host Shiv Burman from our knowledge partners Burman Sports as we speak to some of the sharpest minds of the sports industry - G Srinivasan, someone who has worked across all aspects of the sports universe, Sudhir Shukla, a marketing and brand management guru, Hrishikesh Shende, formerly of Adidas and Rakesh Patel, founder of Bharat Army as we break down the different types of Indian fans and ask the question - why are leagues and teams struggling to optimise fan monetisation and what are the challenges in a diverse socio-economic country like India