On part 2 we explore the potential solutions to this dilemma as our panel gets creative in recommending different methods of bridging the gap between what fans want and what they are currently experiencing. We speak with a crack panel of experts - G Srinivasan, someone who has worked across all aspects of the sports universe, Sudhir Shukla, a marketing and brand management guru, Hrishikesh Shende, formerly of Adidas and Rakesh Patel, founder of the Bharat Army as we break down the different types of Indian fans and ask the question - why are leagues and teams struggling to optimise fan monetisation and what are the challenges in a diverse socio-economic country like India